Wigan FC uses Relay Station's voice services

Edited by the Marketingservicestalk editorial team Dec 14, 2007

Voice broadcasting leader Relay Station has announced that new manager of Wigan Athletic FC, Steve Bruce, will send a personalised message to the landlines and mobiles of 2,750 fans this Thursday.
The broadcast is a year-end push on half-season ticket sales.
Wigan Athletic is a regular user of Relay Station's voice broadcasting technology.
In the past, the club has successfully used well-known players to record and send personalised messages to supporters.
Thursday's broadcast will go to supporters who previously purchased tickets, but do not have a current season ticket.
Voice broadcasting is no longer a nice-to-have tool for clubs to interact and engage with fans.
The technology is now a must-have generator of revenue streams for many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City.
All that clubs need do to benefit from Relay Station's technology is record a message from the manager or player on an MP3, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions on when to broadcast.
The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts in the unlikely event they do not wish to receive personalised messages from their club.
"We need as many fans as possible to get firmly behind the team as they truly do make a difference to the team's performance," said Antony Clark, Wigan's sales director.
"Relay Station's voice broadcasting technology is one of the fastest and most effective methods of getting that message out to the fans".
Relay Station is a leading communications provider to government, banks, enterprises, SMEs, charities, professional organisations, sports clubs, and many other types of operations with large audiences.
Its web-based products enable them to better engage and interact with their publics.
Call centres use Relay Station's voice broadcasting products to engage with up to 115,000 customers each hour.
Brands use the company's one-way and two-way text marketing solutions to launch mobile campaigns to more than 2 million consumers each hour.
Sports clubs send personalised voice messages and greetings from the manager and key players to the mobiles and landlines of supporters.
Businesses use its solutions to fax proposals to 10,000 buyers simultaneously and generate revenues in the shortest time.

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