Mediaburst launches Co-op mobile campaign

Edited by the Marketingservicestalk editorial team Sep 18, 2007

Mobile marketing leader Mediaburst has designed a mobile marketing campaign for The Co-operative Travel to instantly engage with retail environment.
A new in-store promotion is being launched this month on screens mounted at check-outs within Co-operative Food retail stores, enabling shoppers to text the travel company and save an extra GBP50 per booking off last-minute summer and autumn breaks to selected destinations.
All that shoppers need do is text the word "Summer" to a short code that appears on the in-store screen and they'll receive the auto response "Save an Extra GBP50 per booking off last minute summer holidays - for more information call 0870 574 9272, or text "Call Me" to 87103 for a Co-operative Travel booking agent to call them".
Mobile marketing is another touchpoint for The Co-operative Travel to engage with its customers.
Going forward, the company believes mobile marketing will become one of the preferred marketing channels for travel companies in the near term.
The Co-operative Travel is the UK's largest independent travel provider, with over 400 branches on the high street, state-of-the-art customer call centres and an award-winning website.
The Co-operative Travel is not owned by a parent tour operator and is therefore able to offer its customers a much wider range of holidays.
Being part of The Co-operative Group, co-operative values underpin the whole of The Co-operative Travel business, which is conducted in a socially responsible manner.
In November 2006, The Co-operative Travel became the first ever high street retailer to offer its customers the opportunity to offset the carbon emissions arising from their holiday travel.
"Clearly, Mediaburst is delighted to team up with The Co-operative Travel to support its initiatives in bringing this special travel deal to the attention of Co-operative shoppers," said Stuart Brown, Mediaburst's sales and marketing director.
"The campaign win follows our recent Bostik win and serves to further strengthen our position as the number one mobile marketing partner in big brand promotions".

http://bluespotmedia.ning.com/