Canada's Green Party tries voice broadcasting

Edited by the Marketingservicestalk editorial team Mar 11, 2008
Relay Station's voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections.
A recorded message will be sent to the mobiles or landlines of 87,000 registered voters.
The message asks how they will vote and asks them to reply by touching a specific number on their phone's keypad representing each of the main parties.
Relay Station will provide the Green Party with an analysis of voter intentions shortly after the broadcast.
A further voice broadcast invites 30,000 voters to a Green Party rally in Ottawa.
The Green Party of Canada chose Relay Station's voice broadcasting service as a faster, less intrusive and less costly method of establishing voter trends than telephone calling, knocking on doors, or catching voters in the high street.
It also serves the party's tree-saving environmental principles in eliminating the need to use printed material wherever possible.
Executive director Jim Campbell commented: "We live in a mobile world and the Green Party firmly believes that traditional methods of polling have had their day.
"Relay Station's voice broadcasting service is a compelling solution to help us establish voter intentions in the simplest, shortest and most effective way".
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