Southend selects Relay Station voice services

Edited by the Marketingservicestalk editorial team Dec 17, 2007

Coca-Cola League 1 team Southend United FC has become the latest club to adopt Relay Station's voice broadcasting technology and services to better communicate and interact with fans.
The first voice broadcast from the club occurred last week with a personalised message from manager Steve Tilson being sent to the mobiles and landlines of supporters offering them an 18 per cent discount on the price of a 12-game, second half-season ticket if they sign up before Christmas.
Alternatively, fans can opt for a 15 per cent discount for five league match tickets during the second half of the season.
Voice broadcasting is fast becoming a must-have tool for clubs to send personalised messages to supporters.
All that clubs need do to benefit from Relay Station's technology is record a message from the manager or player on an MP3, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions on when to broadcast.
The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts in the unlikely event they do not wish to receive personalised messages from their club.
The technology is widely used by many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City.
"Sustained fans support in the second half of the season will be vital to Southend United if we are to win promotion to the Championship next season," said Garry Adamson, Director of Commercial Services at Southend United FC.
"Relay Station's technology will be instrumental to us in obtaining that support and maximising home attendances".

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