IMImobile unveils integrated mobile ad platform

Edited by the Marketingservicestalk editorial team Jan 23, 2008

IMImobile, the global provider of value-added services to mobile telecoms operators and content owners, has commenced pre-launch trials of its Ad-Ring mobile advertisement platform.
Ad-Ring is the industry's first fully integrated mobile advertising platform.
It provides an environment in which multi-format ad campaigns can be created and delivered to consumers via a full range of media covering SMS, MMS, voice, WAP portal, caller ring back tone and video streaming.
Furthermore Ad-Ring is delivered as a module within IMImobile's DaVinci service delivery platform (SDP) and is provided as a fully managed service.
DaVinci has enabled 4 billion user interactions worldwide in 2007 alone.
Commenting on the development of Ad-Ring, IMImobile CEO Vishwanath Alluri said: "Our advertising partners have increasingly complex needs that demand a highly flexible and intelligent platform; Ad-Ring is an open platform that not only meets those needs but also provides a user-friendly and sophisticated interface that will allow our customers to initiate and manage consumer campaigns quickly and easily, taking full advantage of the highly targeted nature of mobile advertising".
The development of Ad-Ring, which is expected to launch commercially in the first quarter of 2008, is an evolutionary development of IMImobile's proven DaVinci managed service delivery platform, which provides the tools to cost effectively deliver a range of services off the shelf, a development architecture to develop and deliver new services and an environment in which operators and partners access detailed market and infrastructure intelligence.
The open architecture enables easy integration with VAS platforms including WAP, SMS, MMS, caller ring back tone, Voice and Video.
DaVinci incorporates a comprehensive management information system that enables IMImobile's customers to properly understand subscriber usage and behaviour to determine individual requirements and target services accordingly.
The management information system is fully integrated with Ad-Ring to provide detailed subscriber segmentation and targeting data, together with campaign measurement and analysis.
IMImobile is a leading provider of carrier-grade messaging platforms and gateways, content management systems, and voice platforms through managed services.
Services provided by these platforms include interactive portals, community and user generated content applications, caller ring back tone and video streaming.
IMImobile delivers managed VAS and content platforms and aggregates content for operators and portals, manages the delivery of content for content partners and manages mobile campaigns for media, advertising and enterprise customers.
The customers include operators such as Cable and Wireless, Airtel, Vodafone Essar and Maxis, enterprise customers such as Google and Reuters, content partners and portal customers such as Yahoo!, Sony, Disney and Universal.
IMImobile is a fast-growing global company with 300 employees worldwide, operations in 51 countries supporting 202 operator deployments and over 400 content partners.
IMImobile's differentiation comes from its unique combination of content management, operational model, business model and technology based on own IPRs, to achieve a quality and breadth of solution, cost-effective managed services delivery model and high service level availability unmatched in the industry.
IMImobile will be exhibiting at the Mobile World Congress in Barcelona from 11-14 February.

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