Nemsic predicts flat year - but broadband growth

by Keith Dyer
Don't cut us out of the action, device manufacturers warned
Boris Nemsic, ceo of mobilkom austria, has said that the operator expects next year's revenues to be flat, with an increased take-up of mobile broadband balancing out competitive price pressures.
"Speaking about growth is a stretch in the current economic climate," Nemsic said, "Staying stable - this is a good achievement. For us it will be a year of achieving operational excellence, which means keeping a tight control on cost and performance"
One issue for Telekom Austria, mobilkom's parent, is that mobilkom's mobile broadband sales are denting its fixed broadband business, Nemsic said.
"Mobile broadband has slowed down the growth of fixed broadband, but we don't look to distinguish, it's all one connectivity to us. Wherever you are we connect you in an unlimited way."
Nemsic said he expected volumes of mobile broadband contracts to grow, and voice minutes to grow too, although these would not be translated into overall growth on a group basis.
He said he is happy with the company's brand position, with the Bob brand attracting a newer customer, and A1 as the premium brand. mobilkom's customer base grew by 13.6% to 4.5 million subscribers at the end of December 2008. This development was primarily driven by the increase of the contract subscriber base, with attractive tariff models and the no-frills brand bob contributing to this growth, Nemsic said.
The thoughts of Chairman Boris:
Don't bypass the operator on services because we buy the handsets - not the customer:"We are not in the music business, our role is to bring it to the customer with good quality and speed, and we should get a fee for that. Nokia with Ovi makes sense, but the point is we don't want to be bypassed. That's why everyone on that side of things needs to take care of their partnerships, because we are the buyer of Nokia phones, not the end customer."
We'll do LTE when we're good and ready, but only when the spectrum and price is right:"I didn't get the impression all the talk was of LTE at Mobile World Congress. Certainly there was no hype. Vendors were saying this and that but we don't see it being commercial before 2011-2015, depending on the market. The digital dividend will be critical - we need 25MHz per operator of spectrum in the 700-800MHz band and it needs to be harmonized across Europe. If we have to do LTE at 2.4GHz or 3.5GHz then it will be seven times more expensive. This is the crucial point. For the vendors, we expect LTE to be more efficient, in terms of cost per bit, cost per customer."
I don't like TV myself but plenty of others do:"TV uptake is slow because of the number of handsets is small. Speaking personally I am not a big fan of TV, but I know in general terms TV is a medium that's strong in society, and having TV is a good thing in our product portfolio. The biggest potential for TV I can see is in on-demand TV, allowing people to timeshift and watch programmes when they want to watch them. This fits mobile very well."
Capex levels will depend on an individual operator's cash position, but we need to invest in backhaul"We have to Ethernet-ise our backhaul to meet the broadband data demands. But in our international markets, we need to focus on efficiency and operational excellence this year."

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Mobitsu Launches UGC Platform

Mobitsu Launches UGC Platform
Mobitsu has announced the launch of its service-based platform of the same name, which enables people to make money from their mobile phone by uploading user-generated content. Mobitsu members can earn up to £1 each time an item is downloaded or bought.Members using the service can publish content on any subject matter in the form of videos, ringtones, MP3s, software, photos, games and screensavers. This content is then immediately available to the rest of the community for their entertainment, download or purchase. Mobitsu provides integrated technology that will detect which formats a mobile phone or device can support and will then convert the content on the fly to accommodate the delivery. The concept offers some unrivalled benefits, says Mobitsu. The company believes it will play an important role in the launch of unsigned artistes and bands, as the service is not only able to provide exposure but also the ability to make money from their work.Signing up to the service is free and anyone can preview all downloadable videos, graphics, ringtones and audio on the website, as well as view member profiles and photos.There are currently 16 different categories on the site, including Unsigned Artistes, Games, Hobbies, Sports & Recreation, Music, Movies and TV, as well as categories covering Love and Romance. Members can download or buy all media uploaded by other members, and use the site’s other features, including chat rooms and forums. Members can also message and text each other. SMS messages are sent through Mobitsu in order to protect the recipient's mobile number.

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Report Analyses Mobile Banking Prospects

Report Analyses Mobile Banking Prospects
Juniper Research has released its report, ‘Mobile Banking: Strategies, Applications & Markets 2008-2013’. The study analyses the mobile banking market, detailing the current and future market potential for subscriptions, users and transaction volumes and values across mobile banking services; with forecasts across eight key global regions until 2013.The report compares and contrasts mobile banking applications and software vendors, including over 12 detailed case studies and 15 vendor profiles, as well as a number of in-depth interviews with leading mobile commerce application and financial system vendors, banks and consultancies.It examines:
How many mobile subscribers will use their mobiles for mobile banking information services over the next five years?
How many mobile subscribers will use their mobiles for mobile banking transactions over the next five years?
Which will be the leading regions in the mobile banking market in 2013?
What will be the size of overall mobile banking transaction values?
What are the trends, drivers and constraints affecting the development of the market?
How are leading banks incorporating the mobile into their distribution channel strategies?
What are the strategies of leading mobile commerce application and financial system vendors as they address this growing market opportunity?
What will be the trend in mobile banking traffic volumes over the next five years?
Six-year forecasts are offered for North America, South America, Western Europe, Eastern Europe, Far East & China, Indian Sub Continent, Rest of Asia Pacific and Africa & Middle East. The report also provides market projections for ‘Push’ mobile banking information services, and for ‘Pull’ services, such as MBPP (Mobile Bill Payment and Presentment). These include subscriber take up; plus user-level statistics for messaging traffic, transaction volumes, and gross transaction values. The report costs £1,750 for a single-user PDF or hardback copy, £2,500 for a 2-5 user PDF licence; or £3,750 for an enterprise-wide PDF licence.
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Eyefortravel Launches Mobile Research Programme

Eyefortravel Launches Mobile Research Programme
Eyefortravel, which publishes research, news and events for the online travel industry, has announced the launch of the ‘School of Mobile’ to educate the travel industry about the methods and opportunities to turn mobile devices into the next marketing and distribution channel for hotels, air and rail tickets and holiday products.Initial research indicated that 30% of the travel industry (from a sample of over 900 travel company executives) will be investing in mobile for the first time in 2009. Almost three quarters of respondents said they believe that mobile will become an increasingly important element of their digital strategies.In response Eyefortravel has allocated £45,000 to produce three pieces of original research to educate the industry as to how to spend their money for maximum returns. The three reports will cover:
The current use of mobile technology by the industry, and identifying the mobile markets globally
What the industry is aspiring to do with mobile
Consumer behaviour, future trends and new, applicable technologies
Contributing travel companies include Accor Hotels, Octopus Travel, Intercontinental Hotels, Virgin Airlines, Easyjet, SAS, Hilton, Starwood, Zuji and Travelocity. The reports will be distributed for free to over 10,000 senior travel industry decision makers and sold to suppliers of technology and solutions.

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I’ve Seen the Future

I’m at the Technology for Marketing show in London, where I’ve just spent 10 minutes talking to mobile marketing firm Piri. We’ve written about the company before, focusing on its work with radio stations. Piri provides an interface designed to enable DJs them to handle incoming texts from listeners and to send out advertising messages in return texts. Today though, Managing Director Lee Bowden told me about the company’s work with Future Publishing, and it’s a great example of how consumers can be convinced to opt in to third party marketing messages on their mobile phone, something that many marketers are sceptical about. Here’s how it works. Future has a raft of magazine titles, covering everything from home cinema systems to mountain bikes. By definition, subscribers to these magazines are a self-selecting group, with an avowed interest in the subject matter of the magazine they subscribe to. Over the past few years, Future has asked subscribers to opt in to receive relevant third party offers and advertising messages on their mobile phone, and many have agreed to do so. “The key word when all this was being put in place was ‘relevance’” Bowden told me. “We made sure that the mountain bike magazines would not be able to target subscribers to one of the knitting magazines just because they were opted in, even if they wanted to.”Future uses the Piri platform to target these subscribers in various ways. Every other week, the games retailer GAME targets opted in subscribers to Future’s console gaming magazines with offers on the latest game due in store that weekend. “For every big game release, every retailer wants a bigger slice of the pie,” said Bowden. “This allows them to target known gaming enthusiasts and get them into their store rather than the competition’s. They can even time the message to go out on a Saturday morning if they wish.”In the weeks when GAME is not targeting the gaming enthusiasts, a rival games retailer uses the Piri platform via Future, and between them, Bowden estimates that the two firms are sending out around 65,000 messages each month. In another campaign, Future ran a telemarketing exercise to pitch consumers with the idea of subscribing to T3 magazine via their mobile for £5 per issue, at a time when the cost of buying the magazine on the newsstand was £3.99. So that’s a £1 premium for the convenience of paying by mobile, rather than the usual discount you get when you sign up for a 12-month subscription. Out of 10,000 people called, 6,000 allowed Future to pitch them with the idea. Of these, 1,600 went on to subscribe, with 283 of these agreeing to take the mobile subscription, for which they are charged £5 every month on their mobile, until such time as they text ‘STOP’. All of which is, of course, spelled out to them at the time of subscription, and in each of the monthly messages they receive. I was very impressed by what Piri had to say. The concept being deployed by Future is “Blikesque” in its targeting. Even better, in fact, because the people being targeted don’t just say they have an interest in mountain bikes or cross-stitching or whatever it is. They put their money where their mouth is and subscribe to a magazine on the subject. Who said third party offers on the mobile couldn’t work?
David MurphyEditor

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VISTO Makes Good Acquisition

VISTO Makes Good Acquisition
VISTO, which provides a mobile push and synchronization platform for service providers, has entered into a definitive agreement to acquire Good Technology from Motorola, VISTO says the acquisition immediately positions the company as a global leader in the delivery of a full range of secure, mobile messaging solutions for enterprises through mobile operators and OEM handset manufacturers. The terms of the transaction were not disclosed. The parties intend to close the transaction by the end of February.“This transaction marks another important milestone in VISTO’s emergence as a worldwide leader for mobile access to applications and content, especially messaging and collaboration data,” says VISTO CEO, Brian A. Bogosian. “Good’s robust enterprise and government solution will complement VISTO’s strong operator presence in business and consumer markets. As a result of this transaction, VISTO will now provide customers in over 100 countries an open, robust and secure mobile experience for enterprise customers, on over 400 different mobile devices.”Good Technology specializes in offering wireless messaging, mobile VPN data access, device management and handheld security for enterprise customers worldwide. The addition of Good’s extensive service offerings in the US, Europe and Asia will enable VISTO to provide its government and enterprise customers with the benefits of a broader range of solutions and best-in-class secure mobile offerings. VISTO has extensive relationships with mobile operators throughout Europe, North America, and Asia. Good, through its relationships with US mobile carriers, has implementations with thousands of enterprises, including many of the Fortune 500 with a high concentration of the Fortune 50.“We believe that this transaction is in the best interest of our customers, employees and shareholders,” says Gene Delaney, President, Enterprise Mobility Solutions at Motorola. “VISTO’s acquisition of Good will allow Motorola to continue to concentrate on providing best-in-class business-critical applications, secure management platforms and mobility services that empower the individual with the right information at the right time to streamline business processes and improve results.”

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Survey Highlights Mobile Content Fears

Almost three quarters (72%) of British Internet users are concerned that children are accessing harmful content online through their mobile phones, according to recent research commissioned by Mott MacDonald Schema, a UK-based independent management consultancy advising the technology, media and telecommunications industries.The survey was carried out online by research firm YouGov, which interviewed 1990 adults between 26 and 29 September 2008. 71% of respondents believed operators should be accountable for monitoring and addressing harmful content over mobile devices. When asked about ways to stop children from accessing harmful content on their mobiles, 58% of respondents agreed that barring sites and content according to the age of the phone owner would be effective.According to the research, another preferred method would be to provide individual users with a pin code that reflects the user’s age and limits the type of content children can access. Alternatively, respondents agreed with implementing an SMS warning system that would send a message to a nominated ‘Parent phone’ when a child accesses a harmful site. Both these measures had the approval of 46% of the participants.“The mobile Internet has made it much harder for parents to monitor what their children are viewing – they simply cannot be everywhere or looking over their children’s shoulders all the time,” says Tom Allen, head of Mott MacDonald's information, communications and media business. “As such, mobile operators have a moral obligation to provide safeguards that limit the access of children. Operators should consider self regulation and their social responsibility, as regulators may soon demand that operators implement methods to protect children.”Despite their concerns, however, the study found that people may not be willing to share the type of personal data, such as age, that is needed for operators to provide this security. According to separate research conducted by Mott MacDonald Schema in December 2008, more than one in three people would be unwilling to reveal personal data to their Internet service provider for security purposes while online.

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O2 Puts £5m Behind Surprises Campaign

O2 Puts £5m Behind Surprises Campaign
O2 is extending its ‘O2 Top-up Surprises’ proposition and launching a £5.5million marketing campaign to promote it. Initially launched in November 2008 in conjunction with mobile entertainment company Buongiorno, O2 Top-up Surprises guarantees Pay & Go customers a ‘Surprise’ every time they top-up. Customers are given a unique code to claim at o2.co.uk/surprises where they hook a duck and find out what Surprise they have won. Surprises range from free texts and picture messages to prizes such as LCD TVs and laptops and race day and spa experiences. The O2 Top Up Surprises advertising campaign, delivered by VCCP, will go live on 22 February spanning television, print and online media and will also include a unique 6-sheet bus stop display, featuring water-filled panels and a ‘sonic trigger’, which will ‘quack’ as people pass. The creative leads with the message: ‘Surprises of all sizes, every time you top up’ and each media element will showcase the campaign’s signature yellow ducks. Journeying from the Antarctic, through an Amazonian river, and ending in a pond in the UK, a stream of ducks are hooked by fishermen to reveal Surprises. The print campaign will run with national and lifestyle media, including Heat and Time Out. Outdoor advertising presence will launch on 9 March, with the centrepiece being the water-filled bus-stop panels. “In the current climate, customer loyalty is more important than ever and we have a commitment to reward and value our existing customers,” says Telefónica O2 UK Marketing Director, Alistair Johnston. “We are now giving our 11.8 million Pay & Go customers a guaranteed gift and the chance to win something big and exciting every time they top up.”The campaign will also be supported by an exclusive tie-up with the social networking site, Bebo, launching on 5 March. Bebo members who become friends with ‘O2 Top-up Surprises’ will be able to spot hidden ducks around the Bebo site, which win members Bebo ‘luv’ when clicked on.

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Airwide Offers Research Whitepaper

Airwide Offers Research Whitepaper
Airwide Solutions has published a Whitepaper summarising the findings of research carried out on its behalf by Direct2Mobile. The research found, among other things, that three-quarters of mobile network operators believe that mobile social networking will play a “very important” role in expanding the messaging market; and that mobile social networking, along with mobile applications, will be the two areas operators most expect to invest in over the next 12 months, with 75% of operators saying they will invest in these two areas.

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Maximimising Your Mobile Campaign ROI

Evanna Kearins, Director of Marketing at Valista, offers tips and tricks for advertisers and service providers who would like to successfully augment their mobile marketing and merchandising campaigns
In the current economic decline, even small adjustments within a mobile marketing program can make all the difference between increased revenue and disappointing results. Reaching out to customers via multiple channels and keeping campaigns simple are central. If you want to dramatically improve the success of your mobile marketing campaigns, create simple offers that focus on loyal customers. According to a recent Experian survey, there are over 2.7 billion mobile phones currently in use, and ABI Research expects mobile marketing to grow to over $24 billion (£16.5 billion) worldwide by 2013. Smart companies are leveraging the mobile channel to reach consumers more effectively. Here are a few pointers to help you get the most value out of each mobile campaign...
Keep it simple Keep subscription terms and conditions simple. Make sure that every customer understands the terms and conditions of each offer. Clearly explain any discounts or commitment periods associated with offers to avoid complaints due to misunderstanding. The more complex the terms of a promotion, the less likely customers will be willing to participate.
Keep it similarBundle only similar or related products. To simplify the delivery process for anything sold, bundle products that are of similar type. For instance, package a movie ticket offer with a ringtone associated with the movie that the customer is watching. Bundling only digital goods together and only hard goods together keeps within the customer’s area of interest, and increases the likelihood of purchase.
Keep it to three Limit bundled items to three. Bundling more than three items together pushes the purchase price for products up and the discounts down – and we know that a significant increase in price often decreases customers’ interest. To avoid pushing customers away, merchants need to evaluate what would be of most interest to customers when bundling products, and ensure that complementary and similarly-priced products are offered together.
Sell across multiple channelsA company’s best customers are typically the best customers across multiple channels. So use cross-channel loyalty to reduce churn and increase customer satisfaction, leveraging other channels to communicate with target customers. For instance, augment SMS campaigns with one-off emails that are easily readable on both mobile phones and PCs.
Provide value for moneyOne of the most common complaints levelled against the mobile content market is poor value for money. Ensure that the prices charged reflect value for money to consumers. Poor value is becoming even more apparent in today’s economic climate.
Make loyalty programs relevantTo keep customers loyal, make sure that loyalty programs offered are attractive and usable against future purchases that customers find valuable. There’s nothing more annoying to customers than receiving points for items that they can never use.
Mobile marketing has continued to take off in both North America and Western Europe over the last couple of years. As more consumers move to flat-rate data plans and embrace mobile messaging, we expect advertisers and service providers to see more value from mobile marketing strategies. Companies that are able to identify smart ways to leverage their customer knowledge and apply that to their mobile marketing campaigns will experience the most success.

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FRANCE 24 Launches on 3G for the iPhone

French news channel FRANCE 24 has become the first live TV channel available worldwide on the iPhone via 3G. FRANCE 24 is ulsing the Mobiclip video distribution platform to deliver the service.The move builds on the initial success of the FRANCE 24 LIVE application, which launched on the Apple App Store on 8 February, and enabled users to watch the channel in French, English and Arabic, over wi-fi networks. The application has so far been downloaded more than 100,000 times.

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Globo Adds File-sharing to CitronGO!

Globo Adds File-sharing to CitronGO!
Globo has revealed that its CitronGO! cloud software solution offers users a ‘My Folders’ feature that will enable users to create and manage folders of any structure, and upload files of any type and size in just a few clicks. Globo claims that CitronGO is the only cloud technology to date that allows users, through a single sign-on, to access, synchronise and manage all their contacts, calendars, emails, including social networking messages and IMs, as well as integrate this new Folders capability.CitronGO!'s 'My Folders' feature includes a number of capabilities, such as ‘Share online’, ‘Attach to email’, and ‘Drop to a Friend’, that enable users to instantly create and share files and complete folders with friends and colleagues via their laptops, PCs, PDAs and mobiles in just a few clicks. For the first time, says Globo, users will be able to upload videos to their YouTube accounts, invite friends to see photo albums, and share collaboration documents with colleagues and co-workers, without being constricted by quota limitations or other data transfer barriers, while being truly mobile. The new capability also allows users to select either to password-protect any shared data so that only contacts selected can view the information, or to publicly share their files and folders with the CitronGO! community. “CitronGO!’s revolutionary data compression techniques reduce data size over the air and consequently data costs for the end user, whilst providing faster and more secure delivery,” says Globo CEO, Costis Papadimitrakopoulos. “The service is instantaneous – in just minutes all the contacts selected receive the files and folders, and are able to view them online or download them.”CitronGO! is available on a Software as a Service basis, enabling telecoms providers, operators, mobile phone manufacturers, ISPs, and OEMs to offer the solution to their customers as part of their data strategy. Around Q3-Q4 of FY2009, businesses will be able to incorporate CitronGO! into their corporate infrastructure via a fully licensed Enterprise model, to offer the same benefits to their employees for use on their corporate mobile phones. Value Added Service providers, companies and resellers will be able to provide the service as a third party via their own distribution. Globoa says that CitronGO! supports almost all handsets, including Windows Mobile, Symbian, Palm, BREW and Java/J2ME, and has the ability to turn every mobile phone into a Smartphone.

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MMA Case Study: Ogilvy/IBM

The briefIBM wanted to engage IT professionals with Rational, its brand of software development products. Traditionally, IBM has promoted the Rational brand every six months through a flagship event, the Rational Software Development Conference. In September 2007, IBM turned to Ogilvy to implement a mobile marketing campaign to directly target registered attendees for the event. ObjectivesThe campaign had two key objectives. The first was to directly target registered participants and ensure that all of them attended the event on the day. The other core objective of the campaign was to market the event using direct content via the mobile, engaging attendees with the conference themes prior to the event.
Strategy and solutionOgilvy looked to the targeted power of mobile to market the event content and engage attendees in a direct conversation with the Rational brand. Ogilvy needed to ensure that all mobile communication with attendees was not perceived as spam; rather it needed to deliver clear, concise messaging in an easy-to-access, absorbable format. The first stage of the activity involved asking all participants upon registration if they would like to provide their mobile number to participate in the pre-event mobile service. Through Ogilvy’s mobile partner, Response Mobile, all registered opted-in attendees were contacted via a staggered mobile content feed sent directly to their handsets. Ogilvy used this staggered content feed to converse with conference attendees, ultimately to increase attendance and to heighten the impact of the Rational brand offering. All those who registered were sent a series of messages direct to their handsets in the days leading up to the conference, reminding them about the event and promoting the concepts and content behind it. For example, two weeks and one week before the event, attendees were sent SMS messages reminding them of the event date and the website details. Two days before the event, attendees received a WAP push message. Clicking on this sent them to a mobile Internet site where they could watch a 30-second video clip from the keynote speaker, welcoming them to the conference.
ResultsOgilvy leveraged mobile messaging as a practical solution that sat perfectly with the style of messages that IBM wanted to deliver. The mobile marketing strategy for The Rational Software Development Conference proved to be extremely effective in delivering the two key objectives.Attendees were effectively engaged with the event prior to attending. 75% of all attendees opted to provide their mobile number when registering, and during the course of the pre-event outreach, over 50% of attendees accessed the WAP site, with over 20% downloading the video clip. In utilising mobile as a means for direct outreach between the brand and participants, overall attendance at the September 2007 event was 25% up on the previous event.
MMA Viewpoint: The mobile marketing industry needs to build faith among consumers that mobile marketing is a positive way to engage with their brands of choice. Brands using mobile as a marketing channel need to project and deliver a message that consumers believe is positive, welcome, and of benefit to them. Case studies such as this one from Ogilvy show that the mobile channel is an ideal way in which to engage with a group of individuals such as event attendees in this manner, and can be done in a positive and useful way.The initial registration for the event provided a great way to build a database of people who were willing to receive communications on their mobile device and had opted in, meeting with the MMA’s Code of Conduct. The communications sent were also timely and relevant, providing attendees with information that was of true value to them ahead of the conference they were joining. When a customer knows that the messages they are receiving are trustworthy and of genuine relevance to them, that’s when a true conversation between brand and customer can really begin to develop.
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Flirtomatic Deploys Social Links

Online and mobile social networking and flirting service Flirtomatic has deployed Xtract’s ‘Social Links’ social intelligence service to deliver improved customer insight for. Social Links analyses the social networking influence and behaviour patterns of members. Flirtomatic will apply this intelligence to create more compelling services for each customer segment, and targeted, relevant and personal marketing and promotions, via web and mobile.Social Links provides Flirtomatic with a dashboard-style view, containing 3D profiles of its members. The 3D profiles comprise basic demographic data, behavioural data and social networking influence information. Influential community members can be targeted with campaigns, resulting in viral take-up throughout the community via word-of-mouth marketing. This approach works two-fold, because influential members have both direct pull over purchasing decisions, by recommending products to their friends, as well as the indirect pull of wanting to imitate or mimic their friends' purchases.Having gained this new level of customer insight, Flirtomatic says it plans to expand its use of Social Links later in 2009 to build a third-party advertising revenue stream. The attraction for third-party advertisers is the strength of the community, as well as the ability to pinpoint accurately described segments and influential members with relevant ads.“The early results from customer segmentation are very insightful and exciting,” says Flirtomatic CEO, Mark Curtis. “We can now see considerable potential, as the business scales, to directly improve our revenues through a sophisticated view of our customers, their behaviour and the pattern of their relationships. Xtract's tool hands us an effective, powerful CRM solution.”

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CommonTime Releases mService 2.0

CommonTime Releases mService 2.0
CommonTime, which provides enterprise mobility solutions, has announced the release of the latest version its mobile field service application, mService 2.0. CommonTime has been delivering mobile solutions to enterprise customers for over 12 years and continues to recognize the value of a properly equipped field service team. CommonTime enables organizations to efficiently and effectively utilize mobile technologies in the field to establish consistency, improve quality of data, drastically decrease operational costs, and increase profitability. Built on CommonTime's mSuite mobile platform, mService 2.0 is an end-to-end solution for organizations requiring a flexible mobile service application, full enterprise device management, email and IM integration, end-to-end security, remote device management and back-end data connectors. “As more and more organizations are tasked with reducing operational costs to improve profitability in these tight economic conditions, it's imperative that we continue to innovate our mobile solution offerings to allow our customers to accomplish this more efficiently and effectively than ever before,” says Joe Watterson, VP Sales Operations at CommonTime. “We are pleased to be releasing mService 2.0 and continue our commitment to mobilizing business applications.” One company using the mSuite platform to good effect is US firm Chardon Laboratories, which provides sustainable water treatment systems solutions. Its PowerPure product is a green, sustainable, chemical-free solution for cooling tower water treatment. “The mSuite solution from CommonTime has allowed us to eliminate the inefficiencies in our old paper-based system, says Chardon Laboratories Vice President, Vince Resor. “By going mobile with CommonTime, we have not only saved time and money, but also found that we have been able to be more responsive to our customers, which has greatly improved the quality of service we have been able to deliver to them. We see this as a win-win for everyone involved.”

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