Taking the pain out of mobile marketing

Edited by the Marketingservicestalk editorial team Oct 2, 2007

Mobile marketing leader Mediaburst has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion.
The nationwide campaign promotes Nurofen's new Express product and Mediaburst's mobile services complement traditional magazine and in-store advertising.
The campaign is the first to use the new unified shortcode system for UK and Republic of Ireland on-pack promotions.
Just like Nurofen Express, everything happens twice as fast in New York and all that shoppers need do to enter the free prize draw and stand a chance of winning one of two weekend breaks on offer to the Big Apple is text Nurofen Express to 57782.
Return flights, two nights in a luxury Manhatten hotel and a choice of pulse-pumping activities and distractions are included in the breaks.
The campaign runs until 31 December 2007.
Texts are charged at standard network rates.
"In this age of instant communications, mobile messaging is fast becoming the new point of sale and possibly the most effective way for a brand to engage with its public in a personalised way," said Emma McCafferty, account director at Multiply.
"That means you need a trusted partner with the credentials to get the job done and in our book that means Mediaburst".
Multiply is one of Britain's key communications agencies: its talented staff have developed a customer base that most other agencies can only dream of and was named Best Newcomer Agency at the 2006 MCCA Awards.

http://bluespotmedia.ning.com/