Church embraces voice message broadcasting

Edited by the Marketingservicestalk editorial team Mar 19, 2008
St Michael le Belfrey Church of York has adopted Relay Station's voice message broadcasting service to bring its eight communities together at a regeneration weekend in April.
This is the first time that a church has used voice broadcasting - a personalised message from the Vicar, Roger Simpson, has been sent to the mobiles and landlines of 500 church members encouraging them to register for this important event.
For a number of years, St Michael le Belfery has run a church weekend away at Cliff College, York.
This year, to co-incide with Hope 08, the church has decided to hold a weekend away at home and will run numerous seminars and have times of teaching and worship together at St Peter's School, Bootham, York.
Saturday afternoon, 5 April, will be dedicated to regeneration projects around the City.
"Regeneration Weekend is an important event in St Michael's calendar and a great chance for church members to get together with people from all across the church for teaching, fellowship and mission to our city," said Roger Simpson, Vicar.
"Relay Station's voice broadcasting service has enabled the Church to gain instant outreach to the congregation and to impress upon them the importance of coming along".
Hope 08 is a national initiative with the bold aim of changing Britain.
Christians in every village, town and city are invited to join together to bring the gospel of hope into the communities where they live and work.

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Ospreys turn to voice broadcasting

Edited by the Marketingservicestalk editorial team Mar 26, 2008

The Ospreys have become the first Welsh rugby club to adopt Relay Station's voice broadcasting technology and services to boost ticket sales.
Wing hero Shane Williams called 3,000 opt-in supporters on 25 March to boost ticket sales for the Magners League fixture against Ulster on 28 March and for the remaining games in the 2007/8 season.
Voice broadcasting is proving one of the most effective media for sports clubs to interact with supporters and to boost ticket sales at key matches.
All that clubs need do to benefit from Relay Station's technology is record a message from the manager or player on an MP3, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions when to broadcast.
The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts in the unlikely event they do not wish to receive personalised messages from their club.
The technology is widely used by many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City.
"The Ospreys have a quality team, boasting 14 of the 2008 RBS Six Nations Grand Slam squad, including players such as James Hook, Shane Williams and Gavin Henson, and it's important to all the squad that as many supporters as possible come along to the remaining crucial fixtures and get behind them," said Paul Thorburn, Strategic Development Manager of the Ospreys.
"Relay Station's voice broadcasting services enables us to deliver that message to the fans in the fastest and most effective manner".

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Sponge celebrates fourth year in Top 50

Edited by the Marketingservicestalk editorial team Mar 27, 2008

Mobile marketing solutions company Sponge is celebrating its fourth year ranked in Media Momentum's Top 50 fastest growing UK new media companies league table.
Sponge, which creates mobile marketing campaigns for leading brands including Coca-Cola, publishing giant Northern and Shell, Unilever and Walkers, ranked number 39 in this year's list.
Media Momentum is an annual event which recognises the achievements of the most innovative and fastest growing digital media companies.
It's run by technology investment bank GP Bullhound, and supported by media partners New Media Age and Mobile Entertainment.
Sponsors include Sky Digital Media.
The ceremony was held on 12 March at Sketch in central London.
This year's Top 50 companies have collectively grown their revenue base from GBP185m to GBP587m in two years.
Alex Meisl, Chairman and co-founder of Sponge, commented that the league table confirmed the continued rapid growth of the mobile sector.
"It's encouraging that seven mobile companies feature in this year's Top 50, and shows that the repeated clarion calls announcing that this is the year of the mobile are indeed true," he said.
"Certainly we are seeing more activity from our client-base than ever before".

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AdMob serves 20 billionth mobile ad

Edited by the Marketingservicestalk editorial team Apr 2, 2008

AdMob has announced that it have served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.
Since March 2007, the company's monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today.
This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.
AdMob's 20 billionth ad impression was from financial services conglomerate HDFC.
The ad was served in India at 1:56am GMT on Tuesday, 25 March, while a visitor was browsing Cricinfo's mobile website on a Nokia N70.
"This is an exciting milestone, but we're most encouraged by the progress we've made on the underlying platform and technology that powers our marketplace", said Omar Hamoui, AdMob's founder and CEO.
"Our relevance and optimisation efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetise our publishers' sites.
"I'm very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile".
AdMob has grown its ecosystem on the back of technology built to optimise relevance and targeting for the mobile environment.
Hundreds of advertisers create and run ads through the marketplace on admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily.
AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.
"Mobile is a key part of Cricinfo's multi-platform offering," said Anil Nair, Head of Wireless Media, CricInfo.
"AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo's mobile site wap.cricinfo.com across geographies and the platform has helped us track and manage our ad inventory effectively.
"We wish AdMob success in achieving their next milestone".
AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the past nine months.
"The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile," said Adam Sussman, VP of New Business Development.
"We constantly test and evaluate innovative ways to connect with consumers.
"Banner and text ads served via AdMob have worked well for us in North America.
"We congratulate them on their significant milestone, and look forward to our continued collaboration".
AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.
"Ford believes mobile marketing is an important and engaging way to reach consumers," said Brian Bos, SVP, Convergence Director of Mindshare - Team Detroit.
"AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment.
"We congratulate them on their momentum and leadership in this medium".
AdMob publishes monthly network statistics on countries and devices.
AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads each month.
Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites.
AdMob offers both advertisers and publishers the ability to leverage targeted and personalised advertising in more than 160 countries.
Sample AdMob customers include Coca-Cola, PandG, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more.
AdMob serves ads for over 3,900 mobile websites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

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Ad Personalizer enables targeted mobile ads

Edited by the Marketingservicestalk editorial team Apr 3, 2008
ChangingWorlds, the global expert in personalisation for mobile data and subscriber intelligence, has introduced its unique personalisation solution for mobile advertising to US carriers.
With the launch of ClixSmart Ad Personalizer, ChangingWorlds brings its unique personalisation technology and subscriber intelligence creation capabilities to mobile advertising.
ClixSmart AdPersonalizer intelligently delivers personalised advertisements to users in a relevant, targeted, contextual and timely manner that is device- and network-agnostic.
ClixSmart Ad Personalizer uses the unique personalisation features of the ClixSmart Relevance Engine to identify, select and deliver the most relevant advertising content to the right subscriber at the right time.
The ClixSmart Relevance Engine combines two unique technologies that have been developed by ChangingWorlds to deliver highly targeted mobile advertising that reflects behavioural and contextual factors as well as the inherent content preferences of each individual subscriber.
This ensures that mobile advertising revenue is maximized by optimising inventory throughput and click-through rates.
Using a technology called User-Community Preferences (UCPs), the ClixSmart Relevance Engine can develop an enhanced view of subscriber preferences and behaviour that combines the interests of the individual subscriber (user) with the preferences of like-minded subscribers (communities).
Also the ClixSmart Relevance Engine creates an Ad Signature for each individual ad which defines the important characteristics of an ad that makes it relevant for particular users.
Professor Barry Smyth, Co-Founder and Chief Scientist of ChangingWorlds, said: "Advertising is another form of content that must be highly personalised over mobile and not just using basic demographic or superficial profiling.
"Simply delivering an advert based on age, sex, handset type and location is not good enough and will be intrusive and off-putting for mobile internet users.
"ChangingWorlds is unrivalled in its ability to implicitly create individual behavioural and community subscriber intelligence by analysing on-deck and off-deck usage and such subscriber intelligence is essential to the success of mobile advertising".
ChangingWorlds' personalisation and subscriber intelligence technology has won numerous prestigious innovation awards from leading technology groups such as the American Association of Artificial Intelligence (AAAI) and most recently ChangingWorlds was granted a 'Deployed Application Award' by the AAAI for its Personalized Intelligent Content Discovery for the Mobile Internet.
ChangingWorlds CEO David Moran said: "Since the inception of ChangingWorlds, we have championed and pioneered the need for intelligently personalised delivery of content to ensure the success of the mobile internet.
"Having delivered our personalisation technology in more than 50 mobile operators worldwide, it is now widely accepted that personalisation is absolutely essential for mobile data delivery and this has never been more important than for mobile advertising.
"The ClixSmart Ad Personalizer solution combines the three essential ingredients of successful mobile advertising - ad inventory, subscriber intelligence, personal relevance - to offer mobile subscribers an enriched and personalised mobile advertising experience".
ChangingWorlds is the market-leading provider of intelligent personalisation and wireless portal products to the telecommunications industry.
Based on advanced artificial intelligence technology, the company's ClixSmart Intelligent Portal platform offers a personalised content discovery solution that enhances content relevance and optimises the user experience of the mobile internet, resulting in greater ARPU (Average Revenue Per User) for the mobile operator.
Results from implementations of the ClixSmart Intelligent Portal Platform have shown an increase of mobile internet ARPU (Average Revenue Per User) and mobile internet traffic by up to 30 per cent.
Proven in market as a high-performance, scalable and carrier-grade mobile data personalisation, ClixSmart is used by over 50 operators worldwide including the Vodafone Global Group, O2 UK and O2 Germany, the TeliaSonera Group, T-Mobile Austria, Celcom Malaysia and Hong Kong CSL.
ChangingWorlds was founded in 1999 and is privately owned.
The company now employs over 125 highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).
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Mobile portal integrates multiple services

Edited by the Marketingservicestalk editorial team Apr 23, 2008
Brightpod from Infinite Solutions brings together social networking, instant messaging, mobile ringtones, games and shopping all in one place and available directly from the mobile handset.
London-based global mobile solutions integrator Infinite Solutions (ISL) has launched Brightpod, which, for the first time, allows mobile users to truly realise the potential of their mobile handset.
The mobile entertainment portal is available online as well as via the mobile device and offers users the chance to use all their favourite services under one roof.
The portal integrates mobile entertainment such as videos, games, themes and applications with instant messaging and online shopping.
One of the key features of Brightpod is its ability to offer multi-platform instant messaging (with chat rooms) available from the majority of mobile handsets.
Users can use their existing instant messaging account on, for example, MSN or Yahoo directly from their mobile.
Brightpod has been developed for the mobile phone in a Java application that has the look and feel of a Flash-based website.
This means that users experience virtually the same quality on the mobile device as they would on the desktop.
Brightpod uses a leading payment service that ensures a secure method of making payments via the mobile phone and also offers age verification.
Users complete a simple registration process (during which they are advised not to pass out personal information) and for additional security the service offers a limited personal profile available for view.
Commenting on the product's launch, ISL's Chief Executive Officer, Duncan Ward, said: "With the massive growth of social media and networking sites in recent years the next logical step is for users to demand accessibility from their mobile phones.
"Brightpod really takes this to a new level as users have this fantastic functionality straight to their mobile device.
"Being able to use your existing instant messaging account on your mobile as if you were in front of your PC is very exciting and saves users swapping between sites.
Brightpod encompasses all that the modern mobile user has ever wanted from the device.
"In addition we are able to offer the latest mobile content such as ringtones, games and applications at vastly lower costs than the leading providers".
The content is universally U rated as per telecommunication guidelines and codes of practice, which means it is suitable for all.
Parents and guardians also have the added advantage of being able to use parental controls on our payment system to further protect minors.
The mobile payment service is available in 200 countries worldwide.
Infinite Solutions (ISL) is a leading global mobile solutions integrator, working with content providers, aggregators, systems integrators, ASPs, service providers, mobile operators, distributors and major brands.
ISL has offices in London, Hong Kong, Los Angeles and Malaysia.
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Message broadcasting briefings for agencies

Edited by the Marketingservicestalk editorial team Apr 24, 2008
Relay Station is holding one-day briefings for advertising and marketing agencies to help them better develop, implement and evaluate voice and text message broadcasting in brand campaigns.
As digital media spends increase at the cost of the direct mail and print industries, voice and text message broadcasting to the mobiles and landlines of consumers could become "brand nirvana" in the years ahead for advertising and marketing agencies alike, helping them to instantly reach and interact with consumers in a direct and more personalised manner.
Early adopters of voice and text broadcasting will gain market advantage.
The briefings will be given at agencies premises.
All that an agency need do for Team Relay Station to turn up is to call, agree a date, and tell them how many of your colleagues will be involved.
"Based on recent enquiries from advertising agencies about the use of our voice and text messaging broadcasting services in brand campaigns, we believe the time is now right for Relay Station to help the advertising and marketing industry as a whole to better understand the issues and best-practice techniques involved in using these compelling products to interact with consumers," said Sharon Maslyn, one of Relay Station's executive directors.
Relay Station is a voice and messaging broadcaster for government, banks, enterprises, SMEs, charities, professional organisations, sports clubs, and many other types of operations with large audiences.
Its web-based products enable them to better engage and interact with their publics.
Call centres use Relay Station's voice broadcasting products to engage with hundreds of thousands of customers each hour.
Brands use the company's one-way and two-way text marketing solutions to launch mobile marketing campaigns.
Public sector organisations use Relay Station for emergency alerts and business continuity solutions to the public, emergency services and employees.
Utilities and credit control departments use Relay Station for innovative revenue and debt collection.
Sports clubs use Relay Station to send personalised voice messages and greetings from the manager and key players to the mobiles and landlines of supporters.
Businesses use its solutions to fax proposals to 10,000 buyers simultaneously and generate revenues in the shortest timeframe.
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Mirada Touch develops mobile scratchcard

Edited by the Marketingservicestalk editorial team Apr 30, 2008
Brands seeking to engage consumers on the move now have another tool they can deploy, following the launch of a mobile scratchcard delivered as a Java application to your mobile phone.
Mirada Touch, which delivers products for brand owners, advertisers, retailers and their agencies to create and deliver innovative digital and mobile marketing services, has developed the mobile scratchcard in conjunction with Telescratch .
It works in a traditional manner with an opportunity to brand an introductory screen, click through to a virtual latex screen which is "scratched" using either the cursor or the keys on the phone.
This uncovers a reveal screen, which can be a traditional match three from nine symbols, match two from six, or just a picture.
The scratchcard has also been successfully created in a web format to increase response rates to email direct marketing campaigns.
A "claim" button automatically appears when 60 per cent of the screen has been uncovered with full claims procedures.
Terms and conditions are displayed in the application.
"The mobile scratchcard can be used to win cash or any other type of prize," explained Mirada Touch director, Matt Cotton.
"This can include reward points in a loyalty scheme, holidays or product discounts".
In addition, Mirada's exclusive agreement with PayPoint and I-movo to provide consumers with payment of cash via the 18,000 PayPoint terminals found throughout the UK and the Republic of Ireland, will provide brands with a more cost-effective and convenient way to redeem winners.
Under the arrangement, on delivery of a unique alphanumeric code via I-movo to mobile phones, PayPoint will scan and pay out cash to the value of the code provided.
Cash values can range from GBP1 to GBP50, and are instantly redeemed and cancelled so that no malredemption can occur.
Mirada is a leading multi-platform operator of unique consumer transaction-based services.
It uses its inherent knowledge of the digital user's preferences and behaviour to help B2C companies ensure their own digital services offer a personal and engaging experience, thereby increasing customer loyalty and improving digital performance.
Mirada, which operates from principal offices in London and Madrid, is structured in four business units.
Mirada Touch delivers products for brand owners, advertisers, retailers and their agencies to create and deliver innovative digital and mobile marketing services to their customers.
Mirada Media's products enable content providers to upgrade and enhance their interactive broadcasting capabilities, and offers non-broadcasting companies the ability to develop their own broadcasting capabilities.
Mirada Gaming is a cross-channel gambling platform provider, which offers long-term, risk-free gaming products, and a robust platform from which clients can operate their gaming business.
Mirada Connect provides solutions for B2C customer transactions, interactions and payments.
Connect products deliver multi-platform solutions covering mobile, IVR, the web and interactive kiosks.
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AdMob unveils free Mobile Analytics suite

Edited by the Marketingservicestalk editorial team May 1, 2008
The mobile web is taking the next step in maturity as AdMob announces the introduction of AdMob Mobile Analytics.
This product is the second major offering from the company currently known for its award-winning mobile advertising network.
AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile websites and advertising campaigns.
AdMob Mobile Analytics, which runs independent of the company's other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company's flagship product, the AdMob mobile advertising network.
AdMob Analytics will offer businesses a free, simple solution to maximise commerce, advertising and content on the mobile internet and to improve the overall user experience.
"AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimisation efforts", said Omar Hamoui, Founder and CEO of AdMob.
"We've been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimise their mobile web efforts.
"We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile web".
AdMob Mobile Analytics will help mobile site owners understand their audience, optimise their content and improve usability.
The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics.
This information will help mobile site owners tune their sites to the specific consumers visiting their mobile web presence.
Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.
"The mobile web has grown significantly in the past year thanks to device, network and billing catalysts," said Linda Barrabee, Program Manager Wireless at Yankee Group.
"Analytics tools are critical for web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web".
AdMob Mobile Analytics will also provide site owners visibility into their sources of traffic including search engines, direct traffic and advertising.
Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance.
With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.
AdMob Analytics is accepting limited private beta sign-ups.
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JumpTap expands presence in Sweden

Edited by the Marketingservicestalk editorial team May 28, 2008

JumpTap, the mobile search and advertising solutions provider, has announced the opening of an office in Stockholm.
The company also announced the addition of new executives, including Rickard Ebersjo, director of sales, Steve McVey, director of ad sales, Fredric Andersson, sales manager, Ati Serpoushan, account manager and Rickard Nordberg, senior campaign manager.
The expansion comes in response to explosive market growth across Europe, which is expected to triple to $3.5B over the next three years and the success of JumpTap's mobile search and advertising solutions.
JumpTap's high-quality mobile search and ad network and broad range of ad formats are especially attractive to brands and agencies looking for innovative ways to interact with their audiences.
To that end, JumpTap also delivers and represents advertising inventory on operator portals and popular publisher content mobile websites.
JumpTap's Search and Ad Solutions offer several benefits.
* Offers flexibility to choose from the largest portfolio of ad formats.
* Enables advertisers to reach their targeted demographic audience leveraging global best practices for increased performance.
* Optimises the customer experience through relevant advertising.
JumpTap also has key operator partnerships across the globe, including TeliaSonera, which is deploying comprehensive search and advertising solutions across seven different network operators in Sweden, Denmark, Finland, Norway, Estonia and Lithuania, and Telefonica, Spain, which partners JumpTap to manage its on-portal search and display advertising.
JumpTap provides the most targeted advertising solutions coupled with the most relevant search ensuring long-term value for operators and publishers and providing a superior mobile internet experience for users.
"Advertisers in Sweden are benefiting from lower costs and higher rates of return from their mobile advertising campaigns," said Mike Kent, vice president and general manager of Europe.
"Increasing levels of consumer recall, interaction and receptivity reinforce the validity of the mobile marketing medium and are a key indication of future growth throughout the rest of the world".

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Rapid Mobile Media opens up mobile advertising

Edited by the Marketingservicestalk editorial team Jun 5, 2008

Rapid Mobile Media, provider of innovative mobile advertising and internet delivery software platforms, has announced the availability of a new iteration of its Ad360 mobile advertising platform.
Designed to serve high-quality display adverts in real time within commercial grade mobile internet services, Ad360 allows media owners and publishers to generate revenue from mobile advertising inventory.
As part of Rapid Mobile's combined value proposition to media owners, its ThinkPhone mobile internet platform automatically optimises the delivery of sites to all handset types to ensure the best experience for the broadest range of users.
The Ad360 mobile advertising platform can be used to automatically serve any size banner, spot and unique interstitial display advert formats into mobile internet sites, and provides complete facilities for the control of advertisement creation, campaign management, ad targeting from contextual information and full analytics reporting of ad impressions and click-throughs.
Rapid Mobile's interstitial format takes advantage of 'dead time' in a browsing session to display a high-quality, interactive full screen ad while the next page of the site content is loaded.
This unmissable space is of high value to advertisers and brands yet it is unobtrusive as it does not interfere with the user's mobile experience or consumption of the site content.
"There are a significant number of challenges for media owners in breaking into the mobile space," said Richard M Marshall, Founder and CTO of Rapid Mobile Media.
"By using our platforms, customers are able to deploy an advertising powered service using existing ad sales workflow while not having to worry about the complexity of the broad range of phone types their readers have.
"The ability of the ThinkPhone and Ad360 platforms to automatically adapt content for each individual handset means that publishers can concentrate on providing interesting and engaging content and interaction while delivering valuable inventory to their advertisers".
Rapid Mobile's ThinkPhone mobile internet platform builds on the company's experience in automatically provisioning applications to thousands of different handset variants by providing the same capability for the delivery of mobile internet sites.
The presentation and interaction with the site content is automatically optimised to ensure that the user has the best experience possible.
Such optimisation includes selecting the appropriate level of graphic resources and text to display, as well as automatically resizing to match the display resolution.
"Publishers and media owners today have an opportunity to extend their readership, the degree of interaction with readers and the time users spend within their properties by delivering content through personalised mobile services," said Jeremy Copp, CEO of Rapid Mobile Media.
"A good example of this approach is that provided by the Metro Mobile service (metro.mobi), which blazes a trail for monetising the mobile delivery channel by incorporating high-value mobile display advertising in an unobtrusive yet unmissable way into an appealing and easy to use mobile site".
Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents.
The company's Active Provisioning platform and ThinkPhone design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types.
The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality.

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Gamesys Selects Rapid Mobile Media

Edited by the Marketingservicestalk editorial team Jul 18, 2008
The Gamesys Group has licensed Rapid Mobile Media's ThinkPhone and Active Provisioning platforms to extend its leading online gaming experiences to users' mobile phones.
Using Rapid Mobile's software Gamesys is able to deploy an extensive catalogue of high-quality interactive gaming applications to all handset types, safe in the knowledge that the Active Provisioning platform will ensure the optimal experience for the broadest range of users.
Rapid Mobile's ThinkPhone software and method allows a single version of an application to be developed, while the Active Provisioning platform delivers it over the air to any type of mobile phone.
The platform optimises the deployed components by referring to the extensive integral device capability database, itself automatically extended as and when new handset types are encountered.
By using the platform both the effort required to develop and test a mobile application, and the time to bring an application to market are minimised while ensuring that the application can reach the broadest possible set of users.
Rapid Mobile's patent-pending software technology completely eliminates the need for porting, changing the economics of mobile deployment.
"The Rapid Mobile provisioning platform is enabling Gamesys to continue providing the highest quality and most enjoyable interactive gaming experiences as we extend our portfolio of titles to mobile users," said Steve Clark, Gamesys' Director responsible for mobile.
"We are able to focus our efforts on delivering exciting games in conjunction with the entertainment industry's largest brands while Rapid Mobile's technology provides the automatic delivery and robust end-to-end security that will enable us to maximise market penetration.
"We took great care in selecting our mobile technology partner and are delighted with the capabilities that Rapid Mobile has provided us as we seek to take a leadership position in mobile gaming".
The Gamesys Group owns the Jackpotjoy brand - the UK's leading online instant win and bingo site with over two million UK players which pays out winnings of over GBP80 million every month.
Members are offered a range of over 80 games from bingo, casino, instant win and slots categories.
"With recent advances in handset technology, and reductions in data charges, 2008 is shaping up to be the year of mobile," said Noel Hayden, CEO of Gamesys Group.
"We are developing an exciting range of quality products which are all based on our existing Jackpotjoy game portfolio - the games will be seamlessly integrated with our web offering meaning that members can use the same login and wallet on both mobile and the web and play the same games for the same progressive jackpots, giving players the chance to win some of the biggest mobile jackpots anywhere".
"The graphically rich and highly interactive games from Jackpotjoy are a natural for extending play opportunities through mobile phones," said Jeremy Copp, CEO of Rapid Mobile Media.
"With Jackpoyjoy's strong brand reputation and extensive user base and the mobile delivery capabilities provided by Rapid Mobile, we expect our relationship with Gamesys to demonstrate how significant revenues can be derived from mobile gaming".
Rapid Mobile has extensive experience of automatically provisioning applications to thousands of different handset variants to provide easy to use, secure mobile services for the betting and gaming industries.
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Jinny Software publishes mobile advertising paper

Edited by the Marketingservicestalk editorial team Jul 31, 2008

Jinny Software has released a white paper detailing the revenue opportunities available in mobile advertising.
The paper, entitled 'Understanding the Mobile Advertising Business Model', reveals how operator revenues and ARPUs from traditional voice and data services are falling, while regulatory requirements are forcing service pricing downwards.
It encourages operators to consider mobile advertising as an alternative revenue stream, and illustrates its impact on ARPU, the revenue earned and subsidy paid for SMS, MMS, WAP/HTTP advertising and the net cash flows per quarter that can be expected by operators.
However, the paper stresses that a full understanding of the medium is essential to achieve success.
Cathal O'Toole, product manager at Jinny Software and author of the white paper, said: 'In this new business model, the customer is the advertising industry and the subscriber is the audience.
'Rather than charging subscribers for usage of the telecoms service, the mobile operator will now earn money from the advertisers and advertising/media agencies.
'The subscribers, in fact, may actually end up paying less as some of their services are subsidised.'.

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Twentysix Bluetooth campaign targets Bond fans

Edited by the Marketingservicestalk editorial team Nov 12, 2008
Twentysix has created a cinema and mobile Bluetooth campaign for the Royal Marines to encourage potential recruits to learn more about the force.
Twentysix created the video content, which will be broadcast to mobiles via Bluetooth in 120 UK cinemas before and after the James Bond film, Quantum of Solace.
The 45-second video will give viewers a taste of the Royal Marines' State of Mind proposition, which focuses on the qualities that differentiate the elite Royal Marines from the Army, and highlights the work that the UK's 'go anywhere' amphibious forces undertake in some of the world's most extreme environments.
Viewers will be encouraged via the mobile campaign to click through to a WAP site, which Twentysix developed in conjunction with Incentivated, where they can download additional State of Mind content and register to receive the monthly Royal Marines newsletter.
Those without Bluetooth will be directed to the WAP site by texting MARINES to 62233.
The cinema campaign created by WCRS, which depicts the drama of a swamp ambush, will also break on 8 November around the launch of the Quantum of Solace film, driving viewers to visit the Royal Marines online.
Royal Marines will be appearing in 20 cinemas around the country on 8-9 and 22-23 November to meet movie-goers and answer questions about a career as a commando.
Paul Coffey, managing director at Twentysix, said: 'This campaign uses a variety of relevant media to engage with a younger audience, and content that sits well with the Bond theme, conveying the drama and excitement of life with the Royal Marines as well as delivering the important recruitment message.'.
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Videoegg introduces Adframes SM for mobiles

Edited by the Marketingservicestalk editorial team Dec 1, 2008

Videoegg has introduced Adframes for mobiles, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to Iphone users.
Nikon was among the first brands to leverage Adframes's mobile distribution as a measurable way to promote its Coolpix and D90 cameras and reach highly engaged consumers.
The growth of 3G networks and emergence of open mobile platforms like Apple's Iphone and Google's Android are driving the creation of third party applications, with almost 9,000 developed for the 10 million Iphones predicted to be sold this year.
Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers.
Videoegg's expansion of Adframes into mobile devices allows advertisers to extend brand experiences across the mobile channel, bringing more reach to the company's network of more than 80 million consumers.
Paps Shaikh, European managing director of Videoegg, said: 'The way in which consumers use their mobile phones is changing drastically.
'These devices have evolved into complete media environments, opening an entirely new channel for marketers.' Steve Mullins, media analyst for Informa Telecoms and Media, said: 'Despite years of hype, mobile advertising is still pretty nascent in the UK; text-based marketing dominates.
'The Iphone is the market-changer the sector has been waiting for as users lap up media content.
'As the penetration of the iPhone and similar handsets increases, we expect to see more and more brands getting involved in mobile video advertising.' Videoegg will offer mobile distribution across both applications and web pages on the Iphone, and over time will extend to other mobile platforms and devices.
The mobile distribution channel is offered as part of Videoegg's ad platform and will be included as a standard option on all large campaigns.
The pricing model is based on cost per engagement.
Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content

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