Free mobile software, apps and the best mobile sites at mjelly.com

These days web 2.0 seems a bit boring so we've not been covering it much here but mobile 2.0 is just taking off. If you're interested in mobile then you might want to check out mjelly.com which is a directory of free mobile software and applications and the best mobile sites.

You can find free mobile applications like the opera mini browser that lets you browse the full web on your mobile, mig33 which gives you free calls and other types of mobile voip software like Fring and Nimbuzz. If you are looking for free mobile software for any type of phone including Symbian, Windows Mobile and Java then this is the place to go.

There is also a directory of the best mobile web sites with services like Mocospace the mobile social network, Heysan the mobile instant messaging service, Peperonity.com the mobile site builder and community site, m.myxer.com for free ringtones and find free mobile games sites like Gamejump, Cellufun and Hovr.

There is a mobile optimized site for browsing the mobile sites and apps on your phone which has some upfront features like mobile RSS feeds and mobile tags.

You can create a profile on the site with your favorite sites and apps on it so that you can easily find them again, if you change your phone for example.

So check out the mjelly on your PC at mjelly.com or on your mobile at m.mjelly.com.

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Myspace UK sponsorship of 1234 festival in shoreditch

Got some pictures the other weekend of myspace sponsorship of the 1234 free music festival in Shoreditch park. Not sure entirely how the sponsorship worked, but i think they may have chosen some of the bands off myspace. The branding was pretty well done e.g. not too in your face with a small logo on the main stage plus these banners below dotted around the festival.

13 August 2007 in myspace UK Permalink

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Freshweave - Ethical Streetwear and Tshirts Online

Get the "I facebooked your mum" tshirt from the pgtips ad here

Freshweave is an online clothing company set up by my brother which sells ethically produced, organic cotton tshirts. I've seen the tshirts myself and they really are top quality, especially when you compare them to the usual crappy fruit of the loom ones you see out and about.

The site sells tshirts for both men and women and there's a mixture of plain styles and designs.

My brother is trying to get word out about the site so if you've got a blog please link to http://www.freshweave.co.uk and let people know about it.

26 July 2007 Permalink

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Spoke to soon. Mobile reaches Rockers via Bluetooth program

September 22nd, 2008 The Insider Posted in Bluetooth Marketing, Reach

My previous post on the sharing of mobile campaign metrics - or the lack thereof - was warmly greeted by this news from Ace Marketing & Promotions.

FROM MarketWire… Ace Marketing & Promotions Inc. announces the campaign results of their “ROCKZIMITY MARKETING” (bluetooth program) launch with Def Leppard (concert) at Joe Louis Arena on Aug 23.

ROCKZIMITY (bluetooth) hot spots were active in a few key locations around the venue and delivered everything from, videos from the show, ringtones, wall papers and two fans even won a trip to the Sparkle Lounge to meet Def Leppard. Michael Trepeta, President for Ace Marketing, stated, “ROCKZIMITY (bluetooth program) interacted with over 1,648 unique devices — that means 18% of the entire audience; we had 62 rejections all night that means we positively engaged 93% of fans that were presented with the content,…”

Not too shabby reaching 18% of the 9,000+ concert goers - plus the conversion rate on the “Accept” bluetooth communication portion of the bluetooth process was impressive. However, it would be helpful to see the conversion rate for the ACTUAL downloads that occurred after users did accept the Bluetooth connection request. In my mind, this would give me some indication as to whether the concert goers were confused by the incoming bluetooth communication (because so new) and just hit “yes” OR they felt comfortable using the handset to follow through on the mobile download experience. I would also want to know if the content being offered was premium or free.

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Samsung to embed 2D barcode reader on handsets - Marketers rejoice!

September 25th, 2008 The Insider Posted in 2D Codes - Camera Applications, Reach

Mobile 2D code company, Scanbuy, announced yesterday that they reached an agreement with handset OEM Samsung to have their 2D code reader application pre-installed on Samsung’s cameraphones in select geo-markets. The Company also stated that Samsung would utilize Scanbuy’s 2D code format, called EZcodes, to promote the new application. There was no mention of how many handset models or the total number of handsets that would feature the application.

The press release also mentioned that Samsung would begin selling these phones in Spain, Italy, and Denmark starting as early as next month and that availability would quickly expand to other major markets including Mexico and the United States.

This is great news for Mobile marketers! One of the largest obstacles to consumer adoption of the 2D code tactic has been addressed in a huge way. Getting the application pre-installed will go a long way towards the goal of making 2D codes a mobile marketing tactic with some decent reach. Across the EU5 and the U.S., the average percentage of consumers downloading utility applications to their handsets was 3.9% according to a MMetrics/comScore’s Q1 Market Summary. MMetrics also calculated that these countries averaged approx 4% with regards to consumers accessing already downloaded applications.

POSITIVE POINTS:

• Samsung is the world’s second largest handset manufacturer and features a global market share of 15.4%. In the U.S. the company had a share of 20% after the second quarter of this year.
• The NYC-based Scanbuy had also run some trials with Sprint in the past, but there has been little word as to the success of that pilot and what Sprint’s plans are for future with regards to 2D codes.
• Scanbuy’s 2D reader is capable of reading multiple code formats such as QR and Datamatrix.

CONCERNS:

• The 2D vendors are still plagued by a lack of standardization in terms of code formats. Marketers and Consumers should not have to concern themselves as to which code format to use and if the reader will work or not.
• It is unclear which U.S. Carriers will adopt the Scanbuy reader - I am guessing Sprint due to previous history.
• Education is obviously another MAJOR hurdle to overcome with regards to consumer adoption - how will Samsung.. the Carriers, Brands (much like Ralph Lauren) and Scanbuy promote the application??? This is a BIG question.
• Using the reader application is still a PULL application that will invoke the web browser, SMS, etc.. Marketers are keen on sending 2D codes to the handset via MMS or WAP that could be scanned in retail environment at point of sale - think coupon redemption. This leads to the major issue of POS laser scanners vs. optical scanners (lasers can’t read 2D codes) and lack of standard code format.

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Adding context to SMS usage in the U.S. - from a Mobile Marketer’s viewpoint

October 3rd, 2008 The Insider Posted in Reach, SMS, Shortcode Marketing

Nielsen Mobile has garnered quite a bit of press - including mainstream coverage - of their recent survey results regarding the amount of text messages an average wireless subscriber sends per month.

From CBSnews.com... “For the second quarter of 2008, U.S. mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen.”

“…The surge in text messaging is being driven by teens 13 to 17 years old, who on average send and receive about 1,742 text messages a month. Teens also talk on the phone, but at a much lower rate, only making and receiving about 231 calls per month. The report even suggests that tweens or kids under the age of 12 are also heavy text users, averaging about 428 messages per month.”

WOW! That’s quite a lot of text messages, however a couple things are worth noting as a Mobile Marketer:

• If you look at data from either comScore/MMetrics, Nielsen Mobile regarding the percentage of U.S. subscribers that actually send at least 1 text message within a month, than these aforementioned numbers are essentially generated by approximately 50% of the total wireless subscribers in the U.S. (Note: Jupiter Research states that approx 62% of wireless bases uses text messaging)

• These numbers are DOMINATED by peer-to-peer messages versus messages generated through participation in a shortcode program (aka Application-to-peer). comScore/MMetrics has stated the following:

Just 6% of teen mobile users responded to a poll or contest via short code–i.e., voting for an “American Idol” contestant–in the past month, slightly higher than the overall population (4.5%) but still not a critical mass. Even fewer teens responded to a text-message ad (1.6%), in contrast to the 2.4% of overall mobile users. And just 1.5% of teens responded to an offline ad that directed them to text a short code in.

• Also — VeriSign’s wireless aggregation business stated that A2P, such as news alerts, ring tones, promotional video clips, and enterprise messages sent to mobile users rose sharply in Q2 2008, from approximately 186 million messages in Q1 2008 to approximately 249 million (A2P) messages in Q2 2008, an increase of close to 33 percent. NOW, Verisign processed a total of 52 BILLION messages in Q2 2008 - which would mean that less than 1% of these SMS being sent were A2P or marketing-based (in some sort of fashion)

The good news is that all of this supports the fact that text messaging is a legitimate medium that more and more of Americans are embracing. The challenge now is for Marketer’s to find ways to encourage texters to participate more often in their mobile programs.

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The Verizon Wireless 3-cents backlash - Questions remain

So now that pretty much everyone in the Mobile industry has heard that Verizon Wireless (VZW) has told its U.S. messaging Aggregators that starting November 1st 2008, they will be charging them 3-cents for every standard and premium MT (outgoing message) that goes over their network for off-deck programs - let’s take a closer look at the situation:

1. SPRINT has long stated that it would charge 3-cents per MT, but has yet to enforce the policy to date. Will they wait to see what falls out of this VZW news OR follow suit?
2. T-MOBILE has charged for MT messages for some time now, but their charge is definitely less than 3-cents and may feature tiered-pricing depending on volume of messages. Will this change?
3. AT&T to my knowledge has never charged for off-deck messaging program MTs. Will they follow Verizon’s lead OR wait out the maelstrom?

Other questions…

MMS - Most of these aforementioned Carriers haven’t determined what their Standard or Premium messaging rates will be for MMS programs. Not that there are a lot of MMS programs running in the U.S. today, but will this 3-cent rate be tacked on to these forthcoming delivery charges? Hell, those companies trying to get MMS-MO programs off the ground (aka User Generated Content) may have to hold-off even longer now.

FTEU - I have written about this topic previously– the industry is still waiting to see what the economics will be for running these types of programs in the future. VZW states that 3-cents will not apply to FTEU programs, but how will the 3-cents charge influence the per message fees that will be associated with FTEU?

Senate Oversight Committee - Will Senator Herb Kohl and his gang of anti-trust committee members throw this development into the mix of items to investigate? Probably will, especially if other Carriers follow suit.

SMTP SMS - will companies start to seriously look at sending SMS via SMTP to consumers as viable option? I would think that the Carriers will anticipate this move and enhance their filters to watch for it and potentially block it. An argument can also be made that the SMTP option will make things worse for wireless subscribers due to SPAM and lack of MMA/Carrier compliance regulation.

Direct to Carriers - will this force large enterprises like Google, Yahoo, Visa, etc,etc that are sending millions of messages on a monthly basis to negotiate preferred rates with the Carriers or Aggregators?

PREDICTION

With the industry backlash that is swirling on the internet now, I am predicting that VZW will pull back on enforcing this policy until further notice. They will need some time to listen to ideas/pleas from other ecosystem players before moving forward. Heaven forbid they do go forward with this and they start losing subscribers to other Carriers because their subs complain of not being able to use ChaCha or vote for their favorite dancing star because the program provider can’t afford to support VZW.

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Macy’s Parade Featured Bluetooth Marketing Campaign - iPhone users included?!!

December 1st, 2008 The Insider Posted in Bluetooth Marketing, Reach

The 82nd Annual Macy’s Thanksgiving parade held in the streets of New York City this past Thursday featured a novel execution of a Bluetooth mobile marketing campaign. NYC-based ACE Marketing & Promotions Inc. worked with Macy’s to enable the float featuring Santa Claus and his sleigh with the ability to transmit marketing materials via Bluetooth and WiFi transmitters. Parade spectators were encouraged to turn their Bluetooth device “On” and Enable their Bluetooth visibility to either “Discoverable” or “Always Visible.” As Santa’s sleigh moved along the parade route, mobile users who followed these instructions would have received a message on their handset to the effect of, “Do you want to receive a FREE download from Macy’s Parade /Santa?” If the user “accepted” the message, a FREE download would begin immediately.

What caught my eye in the coverage of this campaign was the statement that Apple’s iPhone users could participate. How’s this I wondered, as most iPhone owners are now aware that their phone’s Bluetooth capabilities precludes them from using the radio frequency for file transfer or connecting to devices other than headsets. To solve this issue, ACE’s Chief Marketing Officer Matt Gaines explained to me that they have enabled their Bluetooth transmitters to also act as WiFi base stations – thus iPhone users would detect the signal (if scanning), connect and receive the intended marketing message or visit a particular website. (To be honest, I’m not sure what the exact iPhone user experience was yet.)

For marketers, the real challenge in a campaign like this is the creation and display of the Call-To-Action. Creating awareness for new technical applications is always a massive challenge! Unfortunately, I was not present at the parade to witness any signage and the resulting experience on my handset – so I’ll have to wait for some reader input and wait to see ACE’s campaign results.

While Bluetooth-enabled mobile phones are estimated to have upwards of an 80% penetration rate in the U.S., using them for anything but hands-free headsets can be assumed to be very low. According to ABI Research, 14.5 million Bluetooth headset units shipped in 2007 and this number is expected to hit 18M this year and 20+ million in 2009. The NPD Group had some 2007 data indicating that only about 40+% of users with the technology actually used it – and you can assume primarily for connecting to hands-free headsets.

SideNote: Nielsen Mobile estimated that there were about 3.6M iPhone users in the U.S. at the end of Q3. Nielsen also pointed out that the iPhone 3G has fared very well in NYC and San Francisco.

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Disconnect between use of mnemonics and QWERTY keyboards

Marketers should be cognizant of the rise of the QWERTY keyboard found on both Smart and Feature phones as the keyboard’s layout negates the practice of using only word-based mnemonics to represent shortcodes and phone numbers in marketing materials.

WHY? With QWERTY, the standard 12-button keypad and its corresponding letters that have long dominated both landline and mobile phones is displaced with a new layout and thus QWERTY users are unable to tap out mnemonic call-to-actions if the numbers are not displayed as well. TRANSLATION - QWERTY users are precluding from participating in campaigns. Now it may not seem like a big deal, but I have seen some examples where major U.S. companies have made this mistake in their advertising (e.g. Text CHASE - Another example would be just displaying 1-800-FLOWERS without the corresponding numbers).

BEST PRACTICE: marketers should always display the numbers near their mnemonics. For example, Text CHASE becomes Text CHASE (24273) and Call 1-800-FLOWERS features (1-800-356-9377) next to it.

Interesting Side Notes:

• The NPD Group in Q3 noted, “Mobile phones with a QWERTY keyboard experienced the greatest year-over-year rise in sales; 30 percent of handsets were sold with this feature in Q3 2008, versus just 11 percent the year prior.”

• Nicholas Covey, director of insights for Nielsen Mobile, attributed the spike in messaging to the spread of QWERTY-style keypads, whose users send 54 percent more text messages than those with ordinary keypads.
  

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Controversy brewing over Bluetooth marketing guidelines

Published

by

Stuart Dredge, on August 28, 2008 in Biz & Tech
Tags: Bluetooth, mobile advertising.

Earlier this week, mobile industry body the Mobile Marketing Association published draft guidelines for Bluetooth marketing, with the aim of telling marketing firms how they can and can’t use Bluetooth to push ads and content to mobile users in public spaces. Although they’re not final yet, the guidelines are already causing a bit of a stir, because they seemingly contradict existing guidelines from the Direct Marketing Association. How? Well, it seems the MMA thinks it’s okay to push stuff to any handset that’s been left in discoverable Bluetooth mode, while the DMA thinks users should explicitly opt in before receiving anything. Still, this kind of debate is presumably why the MMA has published its guidelines for consultation - they won’t be finalised until later in the year. What are your views: are you happy to be pushed Bluetooth ads when, say, waiting for a train or having a coffee? Let us know by posting a comment.

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Mobile Industry Veteran Mike Wehrs Joins Mobile Marketing Association as President and CEO

Monday, January 12, 2009

By Nurul Haque

Mike Wehrs, MMA President & CEO

The Mobile Marketing Association (MMA) has announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, effective immediately. In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company’s overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team.

As President and CEO of the MMA, Mr. Wehrs will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide.

“The MMA has grown tremendously in recent years in terms of membership and our geographic footprint, so we needed a person with world-class leadership skills combined with relevant experience and business acumen to continue to drive our success. After an extensive search, we found Mike to be the best person to lead the association’s activities going forward,” said Russell Buckley, MMA Global Chairman and Vice President of Global Alliances at AdMob.

“Mike is a proven leader with extensive international executive experience and an established track record within the global mobile industry.” - Russell Buckley

Appointed to lead MMA activities worldwide, Mr. Wehrs has a range of industry association experience, having served on the Board of Directors and Executive Committees for organisations, such as CTIA – The Wireless Association, Open Mobile Alliance (OMA), Bluetooth Special Interest Group (SIG) and dotMobi Advisory Group, as well as being an active participant as board member or committee chair for many other industry bodies.

“I am honoured and excited to lead the MMA at such an important time in its history.”

“The mobile channel has been experiencing tremendous growth, and marketers worldwide are embracing mobile marketing as an essential component of their global advertising strategies, capitalizing on its capability to establish a direct link with consumers on a global scale. I look forward to working together with MMA member companies, MMA Board of Directors and other industry leaders to ensure a vibrant and healthy mobile marketing ecosystem for all.” - Mike Wehrs, President and CEO of the MMA.

Prior to Nuance Communications, Mr. Wehrs served as Vice President, Product Management and Global Marketing for Tegic Communications, an AOL company. As the product management visionary for Tegic’s wireless platform and embedded products, and global marketing group leader, he also served as industry standards and public policy representative within a number of industry bodies.

Prior to Tegic Communications, Mr. Wehrs worked for Microsoft Corporation, where he was responsible for driving industry adoption and business development opportunities in support of many of Microsoft’s Windows products. During his tenure at Microsoft, Mr. Wehrs held various senior roles, working on technology and standards, as well as directing market research and product planning for Microsoft’s Mobile and Embedded Devices division.

“The MMA is thriving — representing the entire mobile ecosystem, experiencing a more than 15-fold membership increase and firmly establishing itself as the leading association for the mobile marketing industry worldwide,” said Tom Daly, MMA North American Chairman and Group Manager, The Coca-Cola Company.

“Mike’s record of achievements is impressive. Under his leadership, we’re confident that the MMA will continue to lead and implement yet more positive industry advances, maintaining the MMA’s position at the forefront of mobile marketing education and guidelines.” - Tom Daly

Source: Mobile Marketing Association

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MMA U.S. Best Practices Forum

Posted by Kim on Jan 14, 2009 in Best Practices, Featured

The Mobile Marketing Association held their annual U.S. Best Practices Forum yesterday in Denver and I was one of the wide cross section of mobile industry professionals in attendance. The mission of the meeting was to get input into our industry’s best practices for the committee in charge of updating the MMA Best Practices and Guidelines (CBP) document. The committee begins today to work on updating it for the next revision.

This document is updated twice a year – in June and December. There are significant changes, updates, and additions with each version. It is not a read-it-once-and-forget-it document. Make sure you get the latest version and read it front to back each time. It’s important.

Yesterday’s meeting was dominated by talk of SMS. The tone was set with one of the first sessions in the morning given by Nick Macilveen from Open Market who explained in detail each step of the process of getting a short code program built, approved, provisioned and launched. It reminded me of biology when we learned the precise elements that have to be in place for human reproduction to take place. In both cases it is clearly a miracle to make it happen. And the role of an aggregator in a successful SMS campaign became obvious. Aggregators are our biggest ally in this process.

A huge discussion followed after Mike Altschul of CTIA presented the plan of attack for CTIA to take over the media monitoring of short code programs. The wireless association is going to begin to monitor every short code campaign to check for compliance with the MMA Best Practices and each individual carrier’s requirements. CTIA will eventually (no specific timeline was given but in one carrier’s estimation it seemed it could be as early as 2 months) become the entity responsible for all monitoring and sending audit reports.

An even bigger discussion ensued about enforcing compliance with the CBP and carrier requirements. Sentiment was high about making sure that everyone working in the mobile space be held to the standards that are set forth and that consequences be commiserate with offenses. It was also very clear that way too much time is being spent by both carriers and businesses dealing with audit reports. Hopefully the CTIA media monitoring efforts will help with all of this but no one, including CTIA, is holding their breath for that just yet.

Alan Chappell of Chappell & Associates gave a very informative talk about privacy and pointed out that as our revenue increases so will scrutiny from consumers and regulators. Timely evidence of this was the complaint filed by The Center for Digital Democracy and the U.S. Public Interest Research Group calling for an inquiry and injunctive relief concerning unfair and deceptive mobile marketing practices. The new President of the MMA, Mike Wehrs, spent the day doing media interviews about the complaint.

Another hot potato topic was affiliate marketing which accounts for 70-80% of some businesses revenue but may also be cause for a similarly high number of complaints and returns. It is obvious that businesses must maintain a close eye on their affiliates because their actions which may cause customer care requests to go up with the carriers will put the business at risk. It was pointed out by one carrier that when customers of theirs lessened their focus on affiliates that their refund rates and care calls went down significantly. The carrier representative did not say whether or not the overall profitability of the business went up or not.

Additional presentations were made about Word of Mouth / Viral marketing, User Generated Content, and Marketing Online. Universally, each person who presented their committee’s mission and outlined their course of action for the coming year made it clear they are seeking more MMA members to join their committees. To find out about joining a committee http://mmaglobal.com/policies/committees

The day was wrapped up with an open forum. During this discussion it was made a priority for the committee to separate standard messaging from premium messaging in the new Best Practices and Guidelines. Michael Becker of iLoopMobile suggested that at future meetings we work to focus more on the Best Practices part and less on the Guidelines. After spending a whole day talking about rules and compliance it was a breath of fresh air to start thinking again about the power and potential of mobile marketing.

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AT&T sends “Idol” promo via bulk SMS. Double standard indeed.

January 14th, 2009 The Insider Posted in MMA/Carrier Compliance, Shortcode Marketing

The NYTimes reported yesterday that AT&T Wireless sent out a “significant number” of SMS messages to its 75 million customers, urging them to tune in to the American Idol season premiere on Tuesday night.

The AT&T spokesperson quoted in the article said the message went to subscribers who had voted for “Idol” singers in the past, and other “heavy texters.” He said the message could not be classified as spam because it was free and because it allowed people to decline future missives.

Besides the obvious SPAM question, the issue as I see it, is that we have a double standard in play for Carriers versus marketers when adhering to established mobile marketing guidelines.

Wireless Carriers, AT&T included, strictly enforce adherence to their own mobile marketing rules and to the Mobile Marketing Association’s (MMA) Best Practices Guidelines - which clearly state that users MUST opt-in to receive messages from a marketer regardless if the messages are standard rated or free-to-end user (FTEU). (Yes, Carriers can waive opt-ins at their choosing, but in this case they are promoting a TV program that they happen to have the exclusive text messaging voting rights to - seems to be a disconnect.)

So what gives AT&T the right to send out messages to their subscribers to promote a television program via unsolicited SMS - especially to those subs who may have never voted via SMS for the Idol show a.k.a “heavy texters”?

Many people in the Mobile Industry will interpret this action by AT&T as a double standard fueled by greed. Expect some “eyebrows” to be raised in the blogosphere and at upcoming MMA industry gatherings when the Carriers are present.

NOTE: I do support marketers having the ability to communicate with participants via SMS if the users opt-in and are clearly aware they may get marketing messages in the future from a brand.

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MyGlobalTalk Now Available for Symbian and G1 Google Phone Users

Thursday, January 15, 2009

By Nurul Haque

i2Telecom International, has launched its mobile phone solution, MyGlobalTalk, for the Symbian S60 operating system and G1 Google Phone. i2Telecom had earlier made MyGlobalTalk available for iPhone users. Symbian is widely used in many mobile phone devices built by Nokia, Samsung, and other mobile phone manufacturers. MyGlobalTalk has been listed at Nokia’s MOSH mobile content community and Google’s Android Marketplace. With MyGlobalTalk Symbian and G1 Google phone users will be able to make international and long-distance calls at a cheaper price.

MyGlobalTalk is a free downloadable application that allows mobile phone users to place inexpensive phone calls to destinations anywhere in the world for as little as USD 0.02 to USD 0.03 per minute through their operators’ voice networks. MyGlobalTalk generates revenues using a prepaid subscriber model that bills for minutes of use and various premium features.

Paul Arena, i2Telecom’s Chairman and Chief Executive Officer, said “We previewed the application for attendees at the Consumer Electronics Show (CES) in Las Vegas last week and were very pleased with their enthusiastic reception of the product. The greatest appeal of MyGlobalTalk™ among potential customers involves the fact that the application offers carrier-grade quality at VoIP rates.”

MyGlobalTalk Application

MyGlobalTalk, i2Telecom’s internally developed patent-pending technology, is a new and advanced mobile Voice over Internet Protocol (“VoIP”) application that targets the wireless handset market. It enables mobile users to access low-cost Internet telephony independent of their mobile operator’s technology, handset manufacturer, or the type of mobile voice or data plan involved.

Users are able to call any telephone in the world directly from their mobile phones using VoIP technology by downloading MyGlobalTalk application to their mobile handset. MyGlobalTalk is fully functional without requiring local access to the Internet or proximity to an Internet “hotspot”. Additionally. users do not need to have dual-mode WiFi phones to use MyGlobalTalk.

“Our latest version of MyGlobalTalk will provide Nokia’s Symbian and G1 Google Phone customers with a first-rate calling experience at a fraction of the cost of traditional long-distance calls. We are pleased with initial sign-up rates for the application, and we are offering 20 minutes of free calling for new MyGlobalTalk application,” added Arena.

MyGlobalTalk is now available for download yo Symbian and G1 Phones users at http://www.myglobaltalk.com/.

Source: i2Telecom

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