A wheely great way to see Fermanagh

Fermanagh is set to feature in aa new marketing campaign launched by the Northern Ireland Tourist Board (NITB).
The innovative marketing campaign in the Republic of Ireland aims to encourage visitors to travel to Northern Ireland as part of their holiday on the island of Ireland.
Visitor attractions such as Marble Arch Caves European Geopark and Enniskillen Castle will feature strongly in the £1 million campaign. Cutting edge technologies such as bluetooth advertising will be used, while two-wheel Segways as pictured, will be used to spread the message.
A team of promotional staff will use the branded transporters around Dublin city centre to raise awareness of things to see and do in Northern Ireland. The campaign is one of the first to use the head-turning vehicles as part of a promotional campaign on the island of Ireland.
VISITORS
Ruth Burns, Destination Marketing Manager at NITB said that in 2006 the Republic of Ireland received 3.7 million holiday visitors, and while Northern Ireland was getting a bigger share of these visitors, it could be attracting a lot more.
"This gateway campaign will directly target international visitors already on the island and increase awareness of Northern Ireland as a place to go for a day trip or a short break while they are in Ireland."
"Northern Ireland offers a unique experience for visitors to the island of Ireland. From the world famous Giant's Causeway to the stunning Fermanagh lakes, we offer so many options for the tourist in a relatively compact geographic space."
NITB's gateway campaign will run from June to September targeting entry points such as Dublin and Cork airports, car hire companies and visitor attractions.

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