Robotube Games Makes Heavybag Media More Mobile - by Greg Walsh

Leading interactive marketing company, Heavybag Media, announced today that it will begin global distribution of mobile content produced by its subsidiary, Robotube Games LLC. New Haven, CT (PRWEB) November 18, 2005 — Leading interactive marketing company, Heavybag Media, announced today that it will begin global distribution of mobile content produced by its subsidiary, Robotube Games LLC. Robotube Games develops original video games, interactive content, and promotional messages for the mobile platform, including cell phones, PDAs, and personal computers. Jason Cirillo, founder and creative director of Robotube Games, started the company in 1999 from his apartment in Tokyo, Japan. Today, operating out of New Haven, CT in the U.S., the company has developed 35 games that are played online by over 200,000 visitors a month to the robotubegames.com website. In 2005, Robotube Games began developing games for cell phones to reach the over 1.5 billion mobile subscribers. “One thing that makes Robotube unique as a company is that we develop and own the IP for all of our games,” Cirillo said. “While the market has increased exponentially for Robotube Games, our creative mission is still the same. We love to play games, so we build games that we want to play.” In 2004, Cirillo and Dennis Peters, Chief Creative Officer of Heavybag Media, joined forces to form Robotube Games LLC. Heavybag Media provided the infrastructure to support Robotube Games as the company expanded from online content to the mobile platform. The growing distribution channels for Robotube’s library have provided a creative extension to Heavybag Media’s interactive marketing programs. “We’re very excited about Robotube Games expansion into developing and distributing mobile content. It provides Heavybag Media with another interactive marketing option for our customers,” Peters said. “By adding the mobile marketing of Robotube to our mix of services, Heavybag Media is at the forefront of interactive marketing.” Robotube Games focuses on developing games with the end user in mind. “Because of the online and mobile technology formats, we are minimizing the learning curve so the player can get right into the game,” Cirillo explained. “Each game integrates fun, engaging elements that maximize interactivity for a full gaming experience in as little as a five-minute time frame, or enjoyed for longer time periods too. The games are all easy to learn and easy to play while being challenging and competitive to maximize replay value.” Robotube Games has a following that stretches across not only the US but Asia and Europe. The demographics of the players are not all Gen Y and younger. “We have a large following among 30 and 40 year-olds who played the classic video games in the ‘80’s and ‘90’s,” Cirillo added. About Heavybag Media Heavybag Media, founded in 2002, is a concept-to-completion interactive marketing company that immerses a target audience in its customer’s messages. Based in New Haven, CT, the company creates interactive content that people choose to experience. Heavybag Media’s staff is uniquely equipped to formulate complete integrated marketing projects tailored to meet each customer’s goals. The company also develops original mobile technology games under its Robotube Games LLC subsidiary. For further information, visit the company websites at www.heavybagmedia.com and www.robotubegames.com For Heavybag Media and Robotube Games sales, contact: Dennis Peters 203-624-4117 www.heavybagmedia.com ###

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