Ace Marketing & Promotions Inc. Takes Proximity Marketing(SM) to the MAX

VALLEY STREAM, NY, Jan 08 (MARKET WIRE) -- Ace Marketing & Promotions Inc. (OTCBB: AMKT) announces that IMAXTheaters is piloting Proximity Marketing at its Palisades theaterlocation in N.Y., one of the top four IMAX locations in the country. "Theresults of the campaign have been fantastic. Thousands of visitors tothis single location have downloaded the Free 'Watchmen' trailer and wehave seen Positive Engagement rates topping 90%," stated Michael Trepeta,President of Ace Marketing & Promotions. "As we partner with movietheaters to implement a permanent network, we will give studios theability to deliver promotional trailers and special offers to millions ofmoviegoers each month. Our technology is ideal for the motion pictureindustry as it provides studios and theaters the ability to advertise andmarket their films in their actual medium as opposed to traditional formslike print, radio or billboards. Since we provide actual statistics ofdownloads in a relevant proximity, our clients now have measurable resultsand the ability to target a succinct demographic... the actual moviegoer." Currently, patrons can go to the large-format theater and, using theBluetooth or Wi-Fi connection on their cell phones, download an exclusive30-second clip from the upcoming graphic novel adaptation "Watchmen,"which will be released March 6. At the end of the clip, patrons are thendirected to a Web site that gives them a VIP opportunity to buy ticketsto the first public showing of the film on March 6 at 12:01 a.m. "We'llbe the only theater in the United States selling tickets for the midnightshow," said theater director John Jarvie. IMAX has strategicallypositioned the program to coincide with "The Day the Earth Stood Still."It is targeted to reach the same demographic that will be excited for the"Watchmen" debut. The Watchmen window treatments are clearly tagged with"Enable your Bluetooth Visibility to receive a FREE Movie trailer." Thesignage is accompanied by a creative blue floor graphic just beneath theposter and is designed to attract consumers into the "IMAX ZONE." "Our focus is clear. We provide simple solutions that work. Our ProximityMarketing(SM) is engaging consumers by the thousands and we are fortunateto have forward thinking partners like IMAX that provide their patronswith promotional offers and great content that keep them coming back formore," stated Matt Gaines CMO for Ace Marketing & Promotions Inc. About Ace Marketing & Promotions Inc., based in New York, is a full-servicepromotional marketing company offering a wide array of business solutions.Ace Marketing is a leader in proximity marketing with proprietaryBluetooth and Wi-Fi integrated technology that establishes the benchmarkfor how multimedia messages are being delivered. Established in 1998, theCompany has built a successful, scalable business platform capable ofconsolidating a portion of the promotional products industry. Rockzimity& Rockzimity Marketing are trademarks of Ace Marketing & Promotions Inc. Safe Harbor Statement Under the Private Securities Litigation Reform Actof 1995. Certain statements in this press release constitute "forward-lookingstatements" within the meaning of the Private Securities Litigation ReformAct of 1995. Such forward-looking statements involve known and unknownrisks, uncertainties and other factors which may cause the actual results,performance or achievements of the company to be materially different fromany future results, performances or achievements express or implied bysuch forward-looking statements. The forward-looking statements aresubject to risks and uncertainties including, without limitation, changesin levels of competition, possible loss of customers, and the company'sability to attract and retain key personnel.

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