Robotube Games Makes Heavybag Media More Mobile - by Greg Walsh

Research and Markets (researchandmarkets.com/reports/c15752) has announced the addition of Mobile Marketing - Exploiting Marketing Opportunities in Emergent Mobile Media to their offering. (PRWEB) April 18, 2005 — Research and Markets (http://www.researchandmarkets.com/reports/c15752) has announced the addition of Mobile Marketing - Exploiting Marketing Opportunities in Emergent Mobile Media to their offering. Increasing functionality of mobile handsets and expanding network data capacities are facilitating the creation, delivery, and consumption of multimedia mobile content. With mobile media growing increasingly rich and penetration levels among European consumers nearing saturation, this one-to-one channel will become increasingly compelling to marketers. This report ‘Mobile Marketing- Exploiting Marketing Opportunities in Emergent Mobile Media’ answers the following key questions? -What can the European mobile marketplace currently offer marketers? -What is the current level of marketing investment in the mobile platform? -How will emergent mobile media create new opportunities for marketing? -How can brand marketers and other key stakeholders exploit opportunities? Information covered in the report includes: -European Handset Landscape in 2004 -Demographic Profile of Nonvoice Mobile Data Consumption, 2004 -Profile and Characteristics of Average Mobile User and Advanced Mobile User, 2004 -Total European Wireless Marketing Spending, 2004 -Evolution of European Handset Landscape, 2004 to 2008 -Opportunities for Marketing Exploitation of Mobile Content, 2004 -Drivers and Inhibitors of Mobile Marketing Spending, 2004 -Applicability of Mobile Tactics by Consumer Product or Service Industry Sector, 2004 -Relationships Among Key Stakeholders in Mobile Content/Marketing, 2004 For more information visit http://www.researchandmarkets.com/reports/c15752 Laura Wood Senior Manager Research and Markets e-mail protected from spam bots Fax: +353 1 4100 980

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