Since the launch of Mobilytics, we have found that many people don’t understand why mobile specific analytics products are needed to track and analyze mobile web site traffic.
Both from an accurate tracking and marketing perspective, mobile analytics can make a huge difference in your everyday business decisions. Using Internet based analytics will produce inaccurate and missing information. This is a fact, and should be understood by anyone using that data.
I’ve put together an in-depth white paper that is the “everything you need to know about mobile analytics” of white papers, to explain what this is all about.
In it I cover the following topics in detail:
- Brief history of web analytics
- What makes mobile different, and why traditional analytics won’t work
- What mobile web analytics is
- What to look for in a solution provider
Without getting too technical, I explain how vendors do their tracking, and what the pros and cons of each are. I do not compare the specific vendors, only the methods they use for unique id tracking. No vendors are mentioned, and it is not a “sales pitch” oriented paper.
At the end of the day, anyone evaluating a solution should put the tracking code from multiple vendors on their site and review the results. The process of viewing the reports in the vendor’s interface, and the report data will speak for themselves.
Download our Actionable and Accurate Analytics on the Mobile Internet white paper, and let us know what you think. Pass it along to others as well.
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