Proximity Marketing or SPAM?

Written by olafdunn on Jul 4th, 2007 Filed under: advertising, Wireless Innovation
Roughly half of all bluetooth devices have their phones in discoverable mode. Allowing other bluetooth devices to make contact with them. Recently this is beginning to be exploited for marketing purposes.
Unlike MMS and SMS and WAP Push, bluetooth content delivery is free. Being a push technology, the recipient does not require and discovery of the service, the only pre-requisits for delivery are:
Bluetooth enabled phone
Bluetooth in Discovery Mode
User to accept the download
With all this being an advantage to the advertiser, what is the benefit to the end user?
Targeted ads - User can receive information about special offers in their vicinity or related to the event they are attending etc.
Free Content - Brands can deliver wallpapers or videos to the user, this may be part of a promotion
The ability to reject the delivery and switch off Discoverable

http://www.bluespotmedia.ning.com/