JumpTap expands presence in Sweden

Edited by the Marketingservicestalk editorial team May 28, 2008

JumpTap, the mobile search and advertising solutions provider, has announced the opening of an office in Stockholm.
The company also announced the addition of new executives, including Rickard Ebersjo, director of sales, Steve McVey, director of ad sales, Fredric Andersson, sales manager, Ati Serpoushan, account manager and Rickard Nordberg, senior campaign manager.
The expansion comes in response to explosive market growth across Europe, which is expected to triple to $3.5B over the next three years and the success of JumpTap's mobile search and advertising solutions.
JumpTap's high-quality mobile search and ad network and broad range of ad formats are especially attractive to brands and agencies looking for innovative ways to interact with their audiences.
To that end, JumpTap also delivers and represents advertising inventory on operator portals and popular publisher content mobile websites.
JumpTap's Search and Ad Solutions offer several benefits.
* Offers flexibility to choose from the largest portfolio of ad formats.
* Enables advertisers to reach their targeted demographic audience leveraging global best practices for increased performance.
* Optimises the customer experience through relevant advertising.
JumpTap also has key operator partnerships across the globe, including TeliaSonera, which is deploying comprehensive search and advertising solutions across seven different network operators in Sweden, Denmark, Finland, Norway, Estonia and Lithuania, and Telefonica, Spain, which partners JumpTap to manage its on-portal search and display advertising.
JumpTap provides the most targeted advertising solutions coupled with the most relevant search ensuring long-term value for operators and publishers and providing a superior mobile internet experience for users.
"Advertisers in Sweden are benefiting from lower costs and higher rates of return from their mobile advertising campaigns," said Mike Kent, vice president and general manager of Europe.
"Increasing levels of consumer recall, interaction and receptivity reinforce the validity of the mobile marketing medium and are a key indication of future growth throughout the rest of the world".

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