Edited by the Marketingservicestalk editorial team Mar 26, 2008
The Ospreys have become the first Welsh rugby club to adopt Relay Station's voice broadcasting technology and services to boost ticket sales.
Wing hero Shane Williams called 3,000 opt-in supporters on 25 March to boost ticket sales for the Magners League fixture against Ulster on 28 March and for the remaining games in the 2007/8 season.
Voice broadcasting is proving one of the most effective media for sports clubs to interact with supporters and to boost ticket sales at key matches.
All that clubs need do to benefit from Relay Station's technology is record a message from the manager or player on an MP3, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions when to broadcast.
The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts in the unlikely event they do not wish to receive personalised messages from their club.
The technology is widely used by many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City.
"The Ospreys have a quality team, boasting 14 of the 2008 RBS Six Nations Grand Slam squad, including players such as James Hook, Shane Williams and Gavin Henson, and it's important to all the squad that as many supporters as possible come along to the remaining crucial fixtures and get behind them," said Paul Thorburn, Strategic Development Manager of the Ospreys.
"Relay Station's voice broadcasting services enables us to deliver that message to the fans in the fastest and most effective manner".
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