Edited by the Marketingservicestalk editorial team Apr 2, 2008
AdMob has announced that it have served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.
Since March 2007, the company's monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today.
This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.
AdMob's 20 billionth ad impression was from financial services conglomerate HDFC.
The ad was served in India at 1:56am GMT on Tuesday, 25 March, while a visitor was browsing Cricinfo's mobile website on a Nokia N70.
"This is an exciting milestone, but we're most encouraged by the progress we've made on the underlying platform and technology that powers our marketplace", said Omar Hamoui, AdMob's founder and CEO.
"Our relevance and optimisation efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetise our publishers' sites.
"I'm very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile".
AdMob has grown its ecosystem on the back of technology built to optimise relevance and targeting for the mobile environment.
Hundreds of advertisers create and run ads through the marketplace on admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily.
AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.
"Mobile is a key part of Cricinfo's multi-platform offering," said Anil Nair, Head of Wireless Media, CricInfo.
"AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo's mobile site wap.cricinfo.com across geographies and the platform has helped us track and manage our ad inventory effectively.
"We wish AdMob success in achieving their next milestone".
AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the past nine months.
"The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile," said Adam Sussman, VP of New Business Development.
"We constantly test and evaluate innovative ways to connect with consumers.
"Banner and text ads served via AdMob have worked well for us in North America.
"We congratulate them on their significant milestone, and look forward to our continued collaboration".
AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.
"Ford believes mobile marketing is an important and engaging way to reach consumers," said Brian Bos, SVP, Convergence Director of Mindshare - Team Detroit.
"AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment.
"We congratulate them on their momentum and leadership in this medium".
AdMob publishes monthly network statistics on countries and devices.
AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads each month.
Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites.
AdMob offers both advertisers and publishers the ability to leverage targeted and personalised advertising in more than 160 countries.
Sample AdMob customers include Coca-Cola, PandG, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more.
AdMob serves ads for over 3,900 mobile websites including ESPN, CBS, Weather Underground, Maxim and Peperonity.
http://bluespotmedia.ning.com/
Posts
No comments:
Post a Comment