Message broadcasting briefings for agencies

Edited by the Marketingservicestalk editorial team Apr 24, 2008
Relay Station is holding one-day briefings for advertising and marketing agencies to help them better develop, implement and evaluate voice and text message broadcasting in brand campaigns.
As digital media spends increase at the cost of the direct mail and print industries, voice and text message broadcasting to the mobiles and landlines of consumers could become "brand nirvana" in the years ahead for advertising and marketing agencies alike, helping them to instantly reach and interact with consumers in a direct and more personalised manner.
Early adopters of voice and text broadcasting will gain market advantage.
The briefings will be given at agencies premises.
All that an agency need do for Team Relay Station to turn up is to call, agree a date, and tell them how many of your colleagues will be involved.
"Based on recent enquiries from advertising agencies about the use of our voice and text messaging broadcasting services in brand campaigns, we believe the time is now right for Relay Station to help the advertising and marketing industry as a whole to better understand the issues and best-practice techniques involved in using these compelling products to interact with consumers," said Sharon Maslyn, one of Relay Station's executive directors.
Relay Station is a voice and messaging broadcaster for government, banks, enterprises, SMEs, charities, professional organisations, sports clubs, and many other types of operations with large audiences.
Its web-based products enable them to better engage and interact with their publics.
Call centres use Relay Station's voice broadcasting products to engage with hundreds of thousands of customers each hour.
Brands use the company's one-way and two-way text marketing solutions to launch mobile marketing campaigns.
Public sector organisations use Relay Station for emergency alerts and business continuity solutions to the public, emergency services and employees.
Utilities and credit control departments use Relay Station for innovative revenue and debt collection.
Sports clubs use Relay Station to send personalised voice messages and greetings from the manager and key players to the mobiles and landlines of supporters.
Businesses use its solutions to fax proposals to 10,000 buyers simultaneously and generate revenues in the shortest timeframe.
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