Mirada Touch develops mobile scratchcard

Edited by the Marketingservicestalk editorial team Apr 30, 2008
Brands seeking to engage consumers on the move now have another tool they can deploy, following the launch of a mobile scratchcard delivered as a Java application to your mobile phone.
Mirada Touch, which delivers products for brand owners, advertisers, retailers and their agencies to create and deliver innovative digital and mobile marketing services, has developed the mobile scratchcard in conjunction with Telescratch .
It works in a traditional manner with an opportunity to brand an introductory screen, click through to a virtual latex screen which is "scratched" using either the cursor or the keys on the phone.
This uncovers a reveal screen, which can be a traditional match three from nine symbols, match two from six, or just a picture.
The scratchcard has also been successfully created in a web format to increase response rates to email direct marketing campaigns.
A "claim" button automatically appears when 60 per cent of the screen has been uncovered with full claims procedures.
Terms and conditions are displayed in the application.
"The mobile scratchcard can be used to win cash or any other type of prize," explained Mirada Touch director, Matt Cotton.
"This can include reward points in a loyalty scheme, holidays or product discounts".
In addition, Mirada's exclusive agreement with PayPoint and I-movo to provide consumers with payment of cash via the 18,000 PayPoint terminals found throughout the UK and the Republic of Ireland, will provide brands with a more cost-effective and convenient way to redeem winners.
Under the arrangement, on delivery of a unique alphanumeric code via I-movo to mobile phones, PayPoint will scan and pay out cash to the value of the code provided.
Cash values can range from GBP1 to GBP50, and are instantly redeemed and cancelled so that no malredemption can occur.
Mirada is a leading multi-platform operator of unique consumer transaction-based services.
It uses its inherent knowledge of the digital user's preferences and behaviour to help B2C companies ensure their own digital services offer a personal and engaging experience, thereby increasing customer loyalty and improving digital performance.
Mirada, which operates from principal offices in London and Madrid, is structured in four business units.
Mirada Touch delivers products for brand owners, advertisers, retailers and their agencies to create and deliver innovative digital and mobile marketing services to their customers.
Mirada Media's products enable content providers to upgrade and enhance their interactive broadcasting capabilities, and offers non-broadcasting companies the ability to develop their own broadcasting capabilities.
Mirada Gaming is a cross-channel gambling platform provider, which offers long-term, risk-free gaming products, and a robust platform from which clients can operate their gaming business.
Mirada Connect provides solutions for B2C customer transactions, interactions and payments.
Connect products deliver multi-platform solutions covering mobile, IVR, the web and interactive kiosks.
http://bluespotmedia.ning.com/