Friday, February 20, 2009

Yahoo! launches new mobile internet service

Yahoo! has confirmed that it is to launch a new and highly personalised service to mobile internet users.Handset owners will be able to enjoy a range of interactive features on the new mobile portal, allowing them to create their own starting point online.Marco Boerries, executive vice-president of Yahoo!, said this would allow consumers to better discover, connect to and stay informed about the issues which matter to them.This will include search engine capabilities, editor-selected content, access to email and social networking accounts and an individually-tailored news service.For example, users can have the latest updates on sports, stocks and even horoscopes displayed in one location.Mr Boerries commented: "We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the internet."This comes after a poll by the Nielsen Group found that consumers intend to increase their use of mobile data services "dramatically" over the next two years.

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