Blyk partners with Velti to launch new content portal

Mobile marketing specialist Velti is to collaborate with mobile operator Blyk to launch a new content portal for handset users.According to the two companies, most content providers are operating on the assumption that users will find it by browsing to it directly.However, this new service has been developed in response to the growing popularity of mobile messaging, as this could potentially prompt people to find content relevant to them personally.Alex Moukas, chief executive of Velti, said the project is a "great illustration" of how the company's technology can target communications to consumers on an individual level."As Blyk members use the portal we will be able to use this behavioural insight to deliver the most compelling, relevant and timely content to them," he commented.Mr Moukas added that Velti's personalisation technology will be a "key element" in identifying which content resonates most with users.Velti was recently identified as one of the top software firms in the UK by PricewaterhouseCoopers.

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