Bahrain mobile operator opts for Velti technology

Mobile marketing specialist Velti has been chosen by a mobile operator in the Middle East to manage future handset-based advertising strategies.Bahrain-based company Batelco plans to roll out a mobile marketing campaign this year, which will involve reaching consumers with systems such as SMS messaging and WAP banners.Hamza Ali, general manager of product development at the firm, said Velti's mobile marketing platform is a "great innovation" that should allow it to manage and measure campaigns for leading Middle Eastern brands.Alex Moukas, chief executive of Velti, added that it is "great" to see the company establish itself in the Middle East with a firm such as Batelco.He commented: "It will be terrific to see traditional advertisers in the region integrating the mobile channel into their advertising mix, to get directly into the pocket of the consumer."Velti was recently handed an industry award by market analyst Frost and Sullivan for its "exceptional growth" in the mobile advertising sector over the last few years.

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