Mobile applications to extend customer engagement

Rapid Mobile Media has announced an agreement with MSHK Group to deliver a range of mobile applications that capture the values associated with its music and entertainment brands.
The interactive applications will enable MSHK Group, which counts Ministry of Sound, Hed Kandi, Hard2Beat and Global Underground among its brands, to further extend its engagement with consumers through content designed to take advantage of contemporary handset capabilities.
Rapid Mobile said its Thinkphone delivery platforms and Ad360 mobile advertising server will maximise reach for MSHK Group's service and provide additional branding and monetisation opportunities, while delivering a good user experience.

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