People like getting free stuff, as long as this is free stuff, not spam. If you use bluetooth marketing, you should definitely avoid marketing content which looks like advertisements. Although it’s tempting to send images with your logo, you should do that smarter if you want to attract customers. If you just send them only strictly commercial content, they will never download anything from you.
What NOT to send:
Advertisements,
Commercials (why should anyone like to download that),
Commercial Wallpapers (at least in case of not very known brands).
What are most attractive content files that can be sent via Bluetooth:
Discount Vouchers - if addressed only to Bluetooth users. This is a bit surprising, but if you make people believe your new Bluetooth promotion is directed only to Bluetooth-enabled customers, they will more likely download content from your hotspots. Discount coupons are attractive because they give something as a reward for turning on Bluetooth (people don’t believe in something totally free),
Java Applications - these can be pretty useful for customers and since they are free, why not to have them, especially when you have some free time (e.g. mobile agenda at the conference, flight timetable at the airport, products pricelist in the store),
Java Games - the only way to get them for free is Bluetooth. Use this frequently to attract your customers directly, or indirectly via their children.
Generally you should beware that Bluetooth marketing is different, because people choose when to be a part of your marketing campaing. But that’s good, because if you use it cleverly, you will interact with your customers, what is usually not possible with classic advertisements or other mobile marketing techniques.
http://bluespotmedia.ning.com/
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15 years ago
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