LATE night revellers in Torquay will have anti-litter messages beamed to their mobile phone in a bid to keep the town tidy.
The messages will be sent via Bluetooth using special pods located around the harbourside.
The trial scheme aims to stop party-goers dropping cigarette buts and take-away food containers.
The pods can detect a Bluetooth enabled mobile phones up to 100 meters away and will send out one of three anti-litter messages.
Torbay mayor Nick Bye welcomed the use of new technology.
He said: “Getting the anti-litter message across to people who are out enjoying themselves is a challenge for the council, which is why we are delighted to be trialing such technology in Torbay.
“The Bluetooth pods are an environmentally friendly and modern way of communicating with people.
“We would encourage anyone out and about in Torbay this Saturday night to activate their Bluetooth system and judge for themselves.”
Each Bluetooth pod can identify between 21 and 56 Bluetooth devices such as phones and laptops every 40 seconds.
The pods can then issue promotional information such as special offers, vouchers and advertisements to each device.
Each pod sends a message asking for Bluetooth users to agree or decline receiving the advertisement before it is delivered. If users decline, the advert will not be delivered. If they agree it will.
http://bluespotmedia.ning.com/
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