Advertising has come a long way from the poster in the window antics of the mom-and-pop days, and with technology improving as rapidly as it does, reaching the customer has become easier, faster and cheaper (good for you). The low-tech means have all but given way to the new era of tools to increase product knowledge, and there’s no reason why you can’t make use of some of it. More than ever the focus on engaging the customer and with some of these ideas, you’re sure to turn a couple heads.
A good avenue to try out is advertising through bluetooth applications. From phones to laptops, it’s used frequently everyday, so why can’t you use it for your exposure needs? With bluetooth marketing you can send video files, audio and more without any of the hustle and bustle of online marketing. Plus, you get to tap into the benefits of “word of mouth” because the consumer can share the content with anyone else using P2P.
There are many other inventive ways to get word out with little or no cost to you; remember to go against the grain and try new things because guerilla marketing isn’t dead.
http://bluespotmedia.ning.com/
UK Shopping Centre at 100,000 Downloads and Counting
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Check out this article on the award-winning Bluetooth marketing campaign of
Hillstreet Shopping Centre in Middlesborough, UK. Kudos to Hillstreet for
plu...
15 years ago
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