Colleges use Bluetooth Marketing

How can colleges and universities use new media to reach to prospective, new, and current students?
Bluetooth! I know, when will I stop yakking about bluetooth? Not anytime soon! You can use bluetooth to reinvent the tour experience at your school. Do you have a huge campus, spread out over hundreds of acres? Do you have an urban campus, with different buildings hidden in a 5 block radius? Create Bluetooth hotspots in each building, then as students and families walk or drive by, they can receive a message on their cellphone, GPS, or other Bluetooth-enabled device. The message could say something like, ” You are passing Whittier Hall, which houses the Departments of Biology and Chemistry. Built in 1949 in honor of James Whittier, this building houses the Advanced Bio-Engineering labs and the award-winning Aquatics Studies Center. Turn Left onto West Main Street and proceed to Hoover Hall.” Colleges and universities in Europe and Asia are much more on the ball with mobile marketing and bluetooth, so we could learn a thing or two! For example, Sussex Downs College in the UK uses bluetooth to distribute info about campus events and classroom locations;
“Many mobile phones have Bluetooth networking installed on them. Bluetooth allows for the exchange of files over a distance of 100 metres with the receiver given the choice of accepting or declining the passed file. On Open Evening and morning at Lewes, we will be broadcasting the brochure notes of Cross college events and room numbers for courses from a Bluetooth presenting server. We will send the information out as a very basic web page. If your phone is set with Bluetooth enabled or ‘on’ you will be sent this file when you enter the main entrance of the college in Cliffe building. If you don’t want the file you can decline it and you won’t be asked again. Receiving a Bluetooth file doesn’t cost you any money.”
http://bluespotmedia.ning.com/