Unicast Introduces New Mobile Marketing Technology for an End-to-End Mobile Solution

Unicast Introduces New Mobile Marketing Technology for an End-to-End MobileSolutionNew SMS Capabilities are Part of Unicast's Rich Media Mobile SuiteNEW YORK, April 21 /PRNewswire-FirstCall/ -- Unicast, a division ofEnliven Marketing Technologies Corporation (Nasdaq: ENLV), today announced theintroduction of a new mobile marketing SMS technology as a part of the UnicastRich Media Mobile suite of products. Unicast's Rich Media Mobile technology isa hosted delivery and tracking solution for optimized rich mobile web pagecontent. The Unicast platform provides the tools for advertisers and agenciesto quickly and efficiently create, deliver, and measure the effectiveness ofrich media mobile ad campaigns. Unicast's new Rich SMS feature enhancesUnicast's current mobile marketing offering and allows marketers to bridgeonline advertising and mobile marketing channels for a comprehensive andintegrated digital advertising solution. Combined with Unicast's rich media minisite capabilities and a robustreporting interface, the new SMS technology will enable marketers to create acontinuous branding experience for their audience on the Web and on mobiledevices. With the new Rich SMS feature, users can send real-time text messagesfrom an online ad to a mobile device, directing the recipient to a rich mobileminisite where they can watch videos and enjoy other downloadable content. Forbrands, this creates message consistency across devices, and provides aconnection between web and mobile marketing campaigns. Unicast's branded richmobile web sites offer multiple features such as data capture, videostreaming, interactive store locators, movie show times, wallpaper and ringtone downloads. Unicast Rich Media Mobile is compatible with many devicesacross the major US wireless carriers, including AT&T, Sprint, T-Mobile, andVerizon. The new SMS feature is available for all of Unicast's Premium RichMedia ad formats. "Mobile phones are quickly becoming the most personal, all-inclusivetechnology devices for users, so it is no surprise that today's marketers aretrying to harness the potential of mobile marketing to more effectively targetconsumers," said Patrick Vogt, CEO of Enliven Marketing TechnologiesCorporation. "What's more, according to Gartner research, we can expect 2.3trillion text messages to ride the airwaves in 2008. Mobile carriers andbrands are looking for ways to deliver a richer and more relevant contentexperience, so we will continue to develop our mobile and Internet marketingtechnologies to enhance rich media experiences for the next generation ofdigital advertising. " ABOUT ENLIVEN MARKETING TECHNOLOGIES Enliven Marketing Technologies Corporation (formerly ViewpointCorporation) is a leading Internet Marketing Technology Company, offeringInternet marketing and online advertising solutions through a powerfulcombination of proprietary visualization technology, and a Premium Rich Mediaadvertising platform for the creation, delivery and reporting of PRM.Enliven's family of brands include Unicast, the Internet Marketing andAdvertising Technology Group, and Springbox, the Creative Digital MarketingSolutions Group. The company's technology and online advertising solutions areleveraged by some of the world's most esteemed brands, including AOL, GE,Sony, and Toyota. More information can be found at www.enliven.com. Thecompany has approximately 140 employees with offices in New York, NY, LosAngeles, CA, Austin, TX and London, England. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term isdefined in the Private Securities Litigation Reform Act of 1995 and similarexpressions that reflect Enliven's current expectations about its futureperformance. These statements and expressions are subject to risks,uncertainties and other factors that could cause Enliven's actual performanceto differ materially from those expressed in, or implied by, these statementsand expressions. Such risks, uncertainties and factors include those describedin Enliven's filings and reports on file with the Securities and ExchangeCommission.

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