Getting women to pay attention

You walk into a restaurant and there they are, chatting on their mobile phones. You see them walking around the street, fancily dressed, mobile phone surgically attached to either the ear or hand. You see them driving like Miss Daisy in the fast lane, mobile phone neatly positioned over the right earlobe.
You’re watching the Rugby World Cup Final, tense as hell, and they’re discussing the latest sale at MAC. You can’t hear a word the commentator is saying, let alone concentrate on the big hits, fluent passing and elegant scoring. All you can hear is the beating your credit card will be taking again this weekend.“
Some unfortunate men would firmly agree with the above two paragraphs. While I am exaggerating a bit, I maintain that the female market, especially the younger upcoming professionals, are very active mobile phone users and therefore puts them firmly in the mobile marketing segment.
I think what annoys me most, and that includes most women I know, are these phony, scientific garble that the big brands have placed on our television screens these days. It irates me to think that they spend so much on these 30 second commercials just to give you some sort of probiotic formula that miraculously adds 4x thickness or length to your lashes.
I have yet to see one woman gasp for air, flailing her arms about and exclaiming to her girl friend: “Gosh Molly, maybe it’s…” In fact, do you think you’re really worth it when most of these ads look like some sort of generic clone from one big brand to another?
Look, it’s evident that all these products come highly supported by the fabulous women that use it. Sometimes I even get why women make such a big deal of their cosmetics. I just sometimes wonder how different the cosmetic arena would be if you’d find a brand that will rewrite the obviously recycled marketing plan and speak to each woman individually.
If you use certain products exactly to the manufacturer’s specifications, it’s seriously alarming how accurate these product runs are. Imagine a quick sms to your girlfriend about a week prior to her infallable foundation runs out, reminding her to repurchase said item so not to have a red lobster on face day?
Imagine even the sms having a unique code, giving 15% less on all products if she spends a couple of hundred rands or more. [Dude, if you have a joint chequing account, that’s your problem]
Imagine having a client base of thousands of women digitally begging you for information on product samples, new releases, special offers, networking possibilities, competitions and what not?
Cosmetics and mobile phones, for some unexplained reason, go hand in hand with women. It’s about time these fashion powerhouses, retailers and distibutors realise this, don’t you think?
As a man, I would only want the most convenient way for a lady to spend her money.
Because to me, she’s really worth it.

http://bluespotmedia.ning.com/