A Marketer’s Promise

The elite performers in life spend their time centered on creating and building value rather than on making money. They seek out ways to enrich others, and they live to improve the lot of those who have the privilege of doing business with them. They take themselves out of the equation and exist, in many ways, for others. The irony is that they’re the ones who become the most successful and wealthy.”
Trust, compassion and understanding are among others, three fundamental principles in life. If “happiness and success are the unintended yet inevitable byproducts of a life spent creating value for other human beings”, then surely that should manifest onto business as well.
Marketers sometimes forget that the road to riches lies not in the chasing of money, but in the delivery of a product or service that fulfills the need of the consumer. Instead of feeding the supply and demand chain, we often tend to maneuver our product into the fast lane to expedite turnaround time and secure greater returns.
In life though, every single relationship is based on trust and mutual respect. I don’t believe there has ever been a case of brand loyalty that was based around anything else besides that.
“Good companies focus purely on profits, great companies focus on their higher purpose – to create results for their customers and make a difference in their lives”.
These all seem like sugar coated motivational catch phrases, mainly because the simplicity if it all is so profound that our cluttered minds simply cannot comprehend it.
Marketing has become such a competitive industry that even the most sincere attempts at honesty are greeted with skepticism. Consumers have long since been baffled into a conundrum of deceit and lies, that for any marketer the challenge of making and honest dime probably doesn’t seem worth it.
So we don’t. We wake up in the morning, put on our suit of armor and leave our conscience at home as we head off to work. And many of us succeed in reaping financial awards far greater than our wildest expectations, and yet, these pieces of paper buy us everything besides happiness, contentment and purpose.
“There is no place for weakness in the business world” is commonly thrown in the faces of individuals who dare show signs of humanity and compassion. “It’s a fast paced world out there, and if you don’t keep up, you’ll be left for dead” is another.
But I believe we as marketers have a primary duty toward our clients and customers to carry their interests at heart and deliver a service that adds value to their lives, rather than the profit margins of our own firms.
The irony of course, as mentioned in the quotes from “The Saint, the surfer and the CEO”, is that serving the need of your customers will ultimately enrich your life and your bank balance.

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