Text Messaging Firm HipCricket, Inc. Secures Series A Funding

December 21, 2006- - SEATTLE, WA
HipCricket, Inc., a full-service text messaging marketing firm, has announced that the company has recently secured an undisclosed amount of Series A financing from a group of private investors. In conjunction with the new financing, HipCricket, a Delaware corporation, relocated its corporate headquarters to Bellevue, WA and named Ivan Braiker as CEO. Seattle-based Broadmark Capital, LLC served as the placement agent for this round of financing.
In recent months, the company has expanded its broadcast business and has established relationships with some of the largest radio and TV stations in the country's biggest broadcast markets. In addition, HipCricket continues to provide a variety of national brands and event marketers with state-of-the-art text marketing capabilities and service.
"As the mobile and interactive marketing industry expands at such a rapid pace, our investors' support has enabled us to keep up and continue expanding our presence in both the broadcast advertising and brand advertising space," commented Braiker. "HipCricket continues to provide robust, user-friendly technology combined with first-class service and support to our entire broadcast and brand client base."
The funds will be used to grow the company's sales team, as well as support new product development and expanded marketing and promotional efforts.
Braiker added, "The new funds have already enabled us to build out our sales and service staff in order to expand the HipCricket customer network and enhance our product experience for all subscribers. We look forward to 2007 and we are pleased to have the resources necessary to grow our business."

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