HipCricket, McVay Media Announce Mobile Marketing Alliance

July 17, 2007 - BELLEVUE, WA
HipCricket, a pioneering mobile marketing company, and McVay Media, one of the foremost broadcast and advertising agency consulting firms, today announced an alliance to help their clients extend and translate marketing campaigns to the mobile phone screen.
Together, the partners serve a network of more than 200 broadcast outlets, including radio groups such as Clear Channel, Cox, CBS, ESPN, and Fox Sports, TV networks such as NBC, ABC and brands such as General Motors, Disney, and I-Cruise.
HipCricket's deep broadcast experience has helped build the nation's largest mobile marketing operation focused on generating revenue and increasing audience loyalty for broadcasters and brands. Over the past 12 months, the company's industry-leading product and dedicated customer care drove 250 percent growth in its client base by creating measurable, one-to-one relationships between station's advertisers and their customers and prospects, with some stations experiencing as much as 24 percent revenue growth.
"Mike McVay is a visionary in this industry, and a partner we trust to help HipCricket offer its full service, turn-key solution to an even broader audience," said Ivan Braiker, CEO of HipCricket. "Given the glacial pace of revenue growth in the broadcast market, station managers are looking for ways to jump start both their top and bottom line. With thousands of successful campaigns under our belt, clients can quickly generate real dollars using a simple tool that offers repeatable results without having to add headcount to manage the technology or new infrastructure.
McVay Media brings more than 20 years of consulting experience to the partnership, having helped a wide variety of broadcast clients around the world find their unique voice and grow their business.
"With cell phone penetration now reaching more than 238 million Americans, broadcast and agency clients are crying out to us for ways to capture the hearts, minds, and wallets of mobile consumers," said Mike McVay, President of McVay Media. "HipCricket's employees are broadcast, advertising, and mobile insiders, so they understand better than anyone how to serve our clients. They're the right partner with the right stuff."

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