Singapore's Jetstar Asia does mobile marketing with Globe.

Jetstar Asia Airways recently partnered with Globe Telecom to engage in mobile marketing for their various campaigns. Jetstar Asia is a Singapore-based value-for-money airline that currently flies to 14 destinations in 9 countries within five hours of Singapore.
Currently, Jetstar Asia

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Customers of Jetstar Asia will soon be able to book their flights via SMS and pay for these through GCash. Globe and its wholly-owned subsidiary Innove Communications will help the airline transmit information to its customers on the availability of flights. In addition, Globe and Innove's Enterprise Business Group will provide an alternative way for Jetstar Asia customers to book their flights and make payments. Globe and Jetstar are the first to offer this innovative service to customers.
Jetstar Asia CEO Chong Phit Lian said the airline aims to provide its customers with more options for flight bookings and make these easier for them. She cited that not everyone has access to the Internet and for individuals who are always on the move, the mobile phone is the best way to reach them.
"According to the Singapore Tourism Board, the age group of visitors to Singapore has dropped, which means because of low cost carriers the total cost of making a trip has gone down. It is now a lot more affordable for the younger people to travel and what is a more suitable way to reach out to this age group than through their mobile phones," Chong Phit Lian said.
She added, "We want to bring greater convenience to our customers. We are glad that Globe is very proactive and we know it has the technology to handle what we want to do."
"We at Globe and Innove are very happy with our partnership with Jetstar Asia Airways and we are pleased to provide them with a solution to address their marketing needs. We are proud to introduce this marketing capability to companies for them to use," Innove CEO Gil B. Genio said.
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