Marketing to Hispanics.

Marketing to Hispanics: Latinos are just as likely to use digital technology as non-Hispanics, according to a new study from Vertis Communications, Baltimore. Findings show that 33 percent of Hispanics plan to use text messaging in the next 12 months, compared to 26 percent of non-Hispanic adults.
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Exceptional ChildrenRead & research full-text articles from this journal and many more.www.Questia.com/ExceptionalChildrenThe study, entitled "Customer Focus Opiniones" also says that Hispanics are just as likely to respond to traditional direct mail communications. Consequently, marketers need to investigate Hispanic trends and implement a multichannel approach via online, direct or mobile marketing when targeting Latinos. www.vertisinc.com
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