Bluetooth Marketing - the benefits

What are the benefits of Bluetooth marketing for the marketers?
No cost per customer
Bluetooth communication is not controlled by network operators, transmission is completely free both for sender and receiver. Since it is usually the marketing budget that limits possibilities, this type of marketing gives new powerful opportunities for marketers, as there are no cost per customer.
Measuring tools
Professional Bluetooth marketing platforms provide online tools for measuring content reception from multiple Bluetooth hotspot at the same time, allowing marketers to try different advertising strategies and to check results after a short period of time. The online management tools might be compared to internet ads (like Google AdWords), where marketers receive instant reports and can modify campaigns in every moment.
Permission-based
Since Bluetooth connections are anonymous and must be allowed by mobile phone users, there are no legal issues regarding the transmission. This makes Bluetooth marketing more universal, cheaper, easier to implement and seen by customers as less of a spam than SMS or email marketing.
New powerful channel
Bluetooth marketing is the first true marketing strategy that reaches mobile phones and uses their potential. Since marketers can offer sophisticated mobile applications like product brochures, cinema repertoires, event agendas, games, tools, mobile books - they have a new unexplored marketing channel with a very exciting options of providing their customers real value at no cost per person.
How not to spam and get a good reception?
To ensure the best reception, customers should be asked to turn on Bluetooth in their mobiles. Any visual signs like “Turn on Bluetooth!” will make them aware there are some free goods they can get (like discount coupons or mobile product brochures - much more convenient than printed ones) and will increase the reception. However uninterested customers should not be contacted to often and professional bluetooth marketing devices allow to configure the behaviour of the hotspot which may be different in different situations.
Source: Best Computerz
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