Restaurant attracts consumers via SMS

A US-based restaurateur is sending text messages to consumers in an attempt to boost business.Jay Grossman, owner of Four Food Studio in Long Island, has given diners the opportunity to leave their contact details in the event they want to be contacted about future offers and deals.This has enabled him to carry out a mobile marketing campaign, communicating upcoming events and discounts to potential visitors affordably and instantaneously.Furthermore, people who sign up to receive SMS messages from the restaurant put themselves in line to win prizes such as a free meal.Mr Grossman commented: "I think it's certainly the method of the moment."We're in the world of cell phones."Speaking to Newsday, he added that mobile marketing is much cheaper and more effective than direct mail and print advertising.The comments come after analysts at Research and Marketing said mobile technology allows advertisers to pinpoint their target audience and market accordingly. According to the organisation, this level of accuracy is not possible to achieve with other media.

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