Juniper Research forecasts mobile music revenue increase

Mobile music services are set to generate considerable revenues for operators over the next few years, a new report has said.According to Juniper Research, the money made from the industry is likely to rise to about $14.6 billion (£10.1 billion) by 2013.This, it stated, will help to offset the recent decline in the number of consumers paying for ringtones for their mobile devices.Juniper said the popularity of products such as full-track downloads is being driven by the growing sophistication of people's handsets.For instance, the iPhone was named as one of the main triggers of the rising interest in downloading full songs.Dr Windsor Holden of Juniper Research commented: "The combination of a handset with a wonderful UI and music player and an easily accessible, user-friendly music store is irresistible."This comes after Alex Moukas of Velti noted that the current generation of mobile phone users are now able to tailor their devices so they bring an "unparalleled" level of context and relevance to their lives.

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