Kelsey Group forecasts growth in US mobile advertising revenues

Mobile advertising revenues in the US could exceed $3 billion by 2013, according to new estimates.According to The Kelsey Group, this would represent a compound annual increase of 81.2 per cent over the next four years.Neal Polachek, chief executive officer of the organsiation, commented: "The trend lines for usage, revenue and application development indicate a turning point that compels us to devote more resources and deepen our coverage of this market segment."He added that mobile devices are likely to be an important development that transforms the advertising industry.Indeed, figures from The Kelsey Group show that 54.5 million people in the US use mobile internet, which accounts for a quarter of all web users in the country.This echoes a recent report from the Internet Advertising Bureau, which predicted a similar increase in the mobile marketing sector in Canada.

http://bluespotmedia.ning.com/