Video streaming and downloading by mobile users rose significantly towards the end of 2008, according to QuickPlay Media's findings from its latest quarterly consumer consumption analysis.
by Helen Leggatt
QuickPlay, who provide many U.S. and Canadian mobile carriers with video services, including Telus, AT&T, Sprint and Alltel, revealed that the number of video streams viewed in Q4 2008 more than doubled from the previous quarter, compared with a 27% increase from Q2 to Q3.
The increased availability of high-quality entertainment, and the launch of popular video content such as YouTube on Telus, have both contributed to the rise in popularity. Music and movie previews were the most popular genres for streaming video. While the total number of video streams grew, total streams per user dropped slightly, so more people are viewing less. However, they are watching streams for slightly longer - average stream duration for Q4 08 was 1 second longer than Q3's two minutes 47 seconds.
Meanwhile, growth in the number of video downloads decreased from 87% in Q2 to Q3 08 to 73% in Q3 to Q4 although the number of downloads per user was up from 4.1 in Q3 to 6 in Q4. The most popular categories for mobile downloading were music, sports, and comedy.
"The positive results show mobile entertainment continues to be one of the bright spots in the current economy," said Wayne Purboo, president and CEO, QuickPlay Media.
"Consumers remain willing to pay for high-quality entertainment services. In 2009, we expect to see mobile operators continuing to focus on mobile data services as it gives them an effective way to protect ARPU by delivering added value to their cost-conscious subscribers.
Tags: downloading, mobile phone, mobile video, QuickPlay Media, streaming
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