MWC: Xtract Updates Social Links

Xtract has announced the latest version of its social intelligence solution, Social Links 3.0. It comes with a new graphical interface for operators to view and understand their subscribers’ social behaviour and utilise this intelligence for effective targeting of marketing and to support strategic business decisions. Xtract Social Links analyses social interactions, behaviour and demographic data that mobile operators and online companies have on their customers to create accurate, automated consumer profiles for us in marketing campaigns. “Digital data is one of the most powerful assets mobile operators have and Xtract helps to monetise it,” says Xtract CEO, Timo Laaksonen. Social Links can revolutionise operator marketing and CRM operations with insightful customer intelligence that takes the social dimension into account. Leveraging this intelligence, operators can deliver marketing that is personal, relevant and compelling to their subscribers.” Xtract says that the Social Links 3.0 graphical interface is easily customisable. The new version will be available for first customer deliveries at the end of March.
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