Mobile advertising solution AdOn has launched several new ad formats which could help marketers enhance upcoming mobile campaigns. The new formats include banner and multimedia ads, text and video as well as downloadable apps, giving marketers even more options when it comes to audience engagement.
by Kristina Knight
"While mobile advertising has been growing steadily in recent years, it has become evident that it is beginning to fulfill its potential as a viable marketing and advertising platform," said Steve Armstrong, CEO of AdOn Network.
In addition to the new formats, the ad suite gives marketers some advanced targeted capabilities including geographic, demographic and daypart targeting. Marketers can also target ads based on users' screen size, mobile channel and by carrier. Targeting, especially in the mobile space, is quite important. Mobile consumers are open to many forms of advertising but stress that ads must be relevant to them.
Offering a mobile consumer interested in the location of a coffee shop a coupon for $10 off of a pair of shoes will not engage them. By allowing ads to be targeted by daypart, demographic and geography marketers have a better chance of finding in-market consumers as they are searching for specific products.
One other ad format, the background ad, could also tempt marketers. Background ads on the platform are served in large formats and places in unused spaces to surround website content. These ads integrate into the website and can be rotated so that consumers see different ads when they log on to a content hub.
Tags: AdOn Network, mobile ad units, mobile ads, mobile marketing
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