Posted by Bena Roberts on Feb 23, 2009 9:26
Tags: iphone, mobile, mobile advertising, Mobile Content, pointroll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising announced expanded distribution partners to run its rich media ads on the Apple iPhone. ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY are all featuring PointRoll’s interactive rich media ads, creating over half a billion impressions each month on the iPhone.
From the press release“The growth of our advertising footprint on the iPhone enables leading brands to create interactive and targeted messages that can be served on some of the most popular mobile sites available,” said Jason Tafler, PointRoll CEO.
“As the first mobile ad network to offer PointRoll technology, Millennial Media’s advertising clients can now deliver additional rich mobile formats that are creatively consistent with their online counterparts. The iPhone will also now be a showcase for the newly formed relationship between USA TODAY and Millennial Media,” said Paul Palmieri, President & CEO - Millennial Media.
What we think?I first met Point Roll when they were just launching (see: http://www.gomonews.com/in-a-black-limo-with-iphone-advertising-player-point-roll/)I am glad that the company has landed on its feet in a difficult time. But partnering with Millennial Media is a good start and the ads that we saw at the time were certainly interactive. The iPhone is a great rich media device and interaction is vital for the mobile eco-system so this is all good news.
Of course I would like to know more than just the number of impression and CTR would be great -but I will badger the company about that next time I meet them!
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