Visitors to the Rio hotel and casino in Las Vegas are being given the chance to sign up for text updates on their mobile phones.Guests can opt in to receive alerts containing information on what special deals are on offer throughout their stay.Katrina Lane, vice president of channel marketing at Harrah's Entertainment, said this allows Rio to communicate with customers instantaneously in a way which is quick and convenient.She told Review Journal that it would be a better alternative than checking their computer to see if they might have been sent an email."It lets us be more timely with our messages," Ms Lane commented.The text messages will contain information on offers relating to the price of food and drink, as well as possible discounts for shows staged at the venue.According to the GSMA, more than four billion people across the world now use mobile devices.
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