MMA membership tops 700 mark

The Mobile Marketing Association (MMA) has revealed that its global membership now exceeds 600 businesses.A total of 725 companies are now part of the organisation, a figure which it expects to increase further over the coming year.Mike Wehrs, president and chief executive of the MMA, stated that retaining these members is one of its "key goals" for the next 12 months.He commented: "It is imperative to demonstrate to members and potential members that guidelines, member services, strategic components and industry development are at the top of our list while we grow this association."Mr Wehr, who became president of the MMA last month, added that this is particularly important during the current economic climate.The organisation said it intends to reinforce its presence across the world throughout 2009, protecting the interests of consumers while the mobile sector continues to evolve.

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