How is the Bluetooth Marketing landscape organised?

There are many ways to break down the landscape for Bluetooth Marketing/place-based media companies, but perhaps the best way – i.e., the way that is most valuable as a marketer – is to look at the specific settings that are being targeted. While place-based media networks are becoming more and more specific in their focus each day, it’s possible to group them into a few macro categories. Below are some of these categories with examples of network providers targeting each of these settings. (Note that this is not, by any means, meant to be an exhaustive list of place-based media network providers – just a sample.)
Bars/cinemas/entertainmentCorporate/financial office buildingsHealth/medical/wellness venuesRetailTransportation venues
Next time we will look at why we should care about Bluetooth Marketing
Source: Propelling Brands, Adam Needles
http://bluespotmedia.ning.com/