Consumer Acceptance of Mobile Advertising

We came across this relevant article on consumer acceptance for mobile advertising;
In Strategy Analytics’ consumer tests with 32 UK mobile phone users, almost two-thirds of respondents would accept some form of mobile advertising as long as the system is convenient to use, their personal details are secure, the advertising is relevant, and there is some incentive to participate. Advertiser supported content, mobile coupons and Mobizines are the most appealing of the ten advertising approaches evaluated by these respondents.
Source: Strategy Analytics

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