Bluetooth Marketing - How it works

September 26, 2008 at 12:53 pm · Filed under advertising, marketing ·Tagged bluetooth, Bluetooth Marketing, Bluetooth Advertising, livead mobile

We came across this article which simply explains what bluetooth marketing is and how it works….
What Bluetooth marketing is
Bluetooth marketing is about sending people stuff to their mobile phones from a hotspot. People need to be in a range of 10-100 meters (standard range of Bluetooth Class 1 modules) and may receive files like images, mp3, 3gp videos, Java applications and games (.jar files).
What Bluetooth marketing is not
Bluetooth is not SMS. You do not send text messages - you send files, and what’s moreover people can accept or reject the transmission.
How it works
When a person with a Bluetooth-enabled mobile phone gets close to the Bluetooth hotspot, it will send him a request for a permission for sending files (e.g. Do you want to connect with Porsche?) and once the permission is granted, the hotspot starts sending content previously configured by a marketer.
Professional Bluetooth transmitters are able to send files to more than 50 users at the same time. They can also recognise mobile phone type and a vendor to send mobile content specially matched to a specified handset.
When Bluetooth marketing does not work
In every Bluetooth marketing campaign people should be aware the campaign is running. Only 2% of people accepts files from unknown source. Usually simple visual sign saying “turn on bluetooth” works and can boost reception rate to 20-40%.
Source: Best Computerz

http://bluespotmedia.ning.com/