September 19, 2008 at 11:15 am · Filed under advertising, marketing ·Tagged bluetooth, Bluetooth Marketing, Bluetooth Advertising, livead mobile
Another great example of a successful Bluetooth Marketing campaign..
Def Leppard have celebrated the successful conclusion of their Bluetooth campaign at the Joe Louis Arena on Aug 23rd.
From the moment fans came into the hot spots with their Bluetooth visibility enabled, the innovative experience began. Def Leppard drummer, Rick Allen stated, “Def Leppard fans thought that it was amazing that they could take the show with them simply by accepting a message from Def Leppard. We struck a chord with a new generation of Def Leppard fans by delivering a multimedia experience in which they only left the show wanting more from the Sparkle Lounge and that’s what we want as artists, fantastic.”
Bluetooth hot spots were active in a few key locations around the venue and delivered everything from, videos from the show, ringtones, wall papers and two fans even won a trip to the Sparkle Lounge to meet Def Leppard.
The campaign interacted with over 1,648 unique devices - that means 18% of the entire audience; there were 62 rejections all night meaning 93% of fans that were presented with the content positively engaged.
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