Wednesday, February 4, 2009

Bluetooth Advertising – the future of advertising

We came across this interesting article and wanted to share. It provides some useful tips and highlights how Bluetooth advertising is becoming an integral part of a companies marketing mix;
“Of course, this does not mean that TV users are fewer than mobile users. Let us put it this way: the TV is something that you use a few hours a day, probably before going to bed, whereas the mobile phone is something that you use the whole day long. We are talking here about the average person, with a busy job and a normal social life. Therefore, the number of people you can reach through a Bluetooth advertisement is larger than the number of people you reach through TV advertisement.
The modern way is indeed a world of advertising. Commercials surround us everywhere we are. It is important that your advertisement is different, original, yet simple. When you contact potential customers by means of proximity marketing software, remember that Bluetooth advertising or proximity marketing is permission-based.
Another piece of advice is to think about the target audience when pheasant hunting establish the marketing campaign. Are they teenagers, adults or elder persons? What are their interests and the problems that they are facing? A good advertiser must answer these questions before establishing the marketing campaign.
It is sometimes difficult to grow adapt to new marketing techniques, but it is worth it. Proximity marketing software is able to send messages to all the Bluetooth users within a specified range. Just think of all those people that will see your ad. This does not mean that you have to give up the other types of marketing strategies. You can use many marketing channels. Advertise your products and services on TV, radio, in newspapers, but do not forget about Bluetooth advertising. The advantage of Bluetooth advertising, compared against the others, is that the costs are lower. You only need proximity-marketing software.
You can now purchase proximity-marketing software at a very advantageous price. There is no need for special software installation on the customers’ mobile devices in order to receive the ads. All Bluetooth supported devices in the proximity will be reached.
All you have to do is produce a smart commercial, something that will attract the customers’ attention. Bluetooth advertising does not guarantee the success of your marketing campaign, but it surely helps. Many companies are already doing it. Your competitors are probably already doing it. Purchase the software now and start planning your campaign. You can advertise your services without high costs. Try it and the results will speak for themselves.
Source: http://www.corsavoo.com/

http://bluespotmedia.ning.com/

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